Trump Uses PEPE Meme to Engage Supporters on Truth Social

On May 26, 2025, former U.S. President Donald Trump posted an image on his Truth Social platform featuring himself alongside the popular internet meme, PEPE. The image, which quickly garnered attention, showcased Trump in a casual setting, with the PEPE meme prominently displayed. This move by Trump, who has been known for his active engagement on social media, was seen as a strategic effort to connect with his base and leverage the popularity of internet culture to amplify his message.

The PEPE meme, originally a cryptocurrency, has evolved into a widely recognized internet phenomenon, often used to convey various sentiments and opinions. By associating himself with PEPE, Trump aimed to tap into the meme's widespread appeal and resonate with a younger, more digitally savvy audience. This tactic is not new for Trump, who has frequently used social media to communicate directly with his supporters and bypass traditional media outlets.

The image posted by Trump on Truth Social was part of a broader strategy to maintain his relevance and influence in the political landscape. Despite no longer holding the presidency, Trump continues to be a significant figure in American politics, with a large and loyal following. His use of social media platforms like Truth Social allows him to stay connected with his supporters and continue to shape public discourse.

The decision to feature PEPE in his post was likely driven by the meme's ability to generate buzz and engagement. PEPE's popularity has made it a versatile tool for online communication, and Trump's association with it could be seen as an attempt to align himself with contemporary internet culture. This move also underscores Trump's understanding of the power of social media in shaping public opinion and mobilizing support.

In summary, Trump's post featuring PEPE on Truth Social was a calculated move to engage with his audience and leverage the meme's popularity. By doing so, he aimed to maintain his relevance and continue to influence the political conversation, even outside of his official role as president.