Trump Organization Eyes Metaverse Expansion with NFT Trademarks

The Trump Organization has filed a series of trademark applications, signaling a potential expansion into the metaverse and non-fungible token (NFT) platforms. The move comes as the company continues to explore the digital asset landscape, following Donald Trump's embrace of cryptocurrencies during his 2024 presidential campaign and subsequent regulatory changes during his time in the White House.

The proposed trademarks cover a wide range of virtual goods and services, including downloadable virtual reality game software featuring crypto tokens for use in online virtual worlds. Additionally, the applications include several categories of NFT-backed virtual goods available for sale in a Trump-controlled online marketplace. This suggests that the Trump Organization is considering the creation of a Trump-themed metaverse, where users can interact with Trump-branded virtual items and experiences.

If the Trump Organization proceeds with this plan, users may be able to traverse the metaverse as Trump-themed avatars, adorned with Trump-branded virtual eyewear, footwear, handbags, and headwear. These avatars could inhabit virtual houses filled with Trump-themed furniture and toys, with Trump-inspired NFT artwork adorning the walls. Users might also have access to Trump-branded metaverse transportation, such as a virtual limousine, aircraft, or train, to take them to a "virtual restaurant" offering simulated restaurant services for entertainment purposes.

While large corporations often file numerous trademark applications as a precaution to protect their brands and keep options open, the Trump Organization's recent pivot towards cryptocurrencies makes a Trump-themed metaverse a plausible possibility. The company has already lent its brand to multiple sets of NFT trading cards, a decentralized finance platform, and a controversial meme coin. Furthermore, Trump Media & Technology Group, the president's publicly traded social media conglomerate, has launched a crypto-focused arm seeking to offer digital assets-tied products on Wall Street.

The potential launch of a Trump-themed metaverse in 2025 or beyond could further cement the Trump Organization's presence in the digital asset landscape and provide new avenues for engagement with its supporters and customers. As the metaverse continues to evolve, the Trump Organization's exploration of this emerging sector highlights the growing interest and potential of digital assets among prominent businesses and individuals.