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The Trump Organization has announced the release of a $499 smartphone, marketed as “built in the United States.” However, analysts and supply chain experts have expressed skepticism, suggesting that the device is more likely to be manufactured in China. This assessment is based on the current limitations of the U.S. manufacturing infrastructure, which is not equipped to handle the production of smartphones on a large scale.
The Trump Organization, known for its real estate, hospitality, and entertainment ventures, unveiled its new wireless service,
, and the gold-colored “T1” smartphone. The device is set to launch in August and will operate on the Android operating system. Despite the company's claims that the phone is “proudly designed and built in the United States,” experts believe that the Trump Organization will rely on overseas manufacturing capabilities, at least initially.Blake Przesmicki, an analyst, noted that the device is likely to be produced by a Chinese original device manufacturer (ODM) due to the lack of domestic manufacturing capabilities in the U.S. Even if the U.S. had the necessary production infrastructure, the company would still need to import components from overseas. Eric Trump, executive vice president of the Trump Organization, acknowledged that the initial production of the phones would not be entirely domestic, suggesting that the device is being produced or assembled overseas before its August launch.
President Donald Trump has implemented tariffs to boost domestic manufacturing, but experts have long highlighted the U.S.'s production limitations. For instance, Apple's supply chain, established in China in the 1990s, would require extensive sourcing substitutions and increased labor costs if moved to the U.S., potentially driving the cost of a U.S.-made iPhone to over $3,000. These barriers are prevalent across the industry, with no phones manufactured in the U.S. since the 2G era over a decade ago. The U.S. has weaker supply chains, fewer capable employees in the smartphone sector, and lower margins, making it challenging to replicate the production process on American soil.
If any manufacturing of Trump-branded phones were to occur in the U.S., it would likely be on a small scale, with about 1,000 phones or fewer. Leo Gebbie, a principal analyst, stated that there is no serious chance the Trump Organization has arranged for U.S. production of the T1 phones, especially before the August launch. Instead, the final assembly stage of the T1 phones will likely take place in the U.S., allowing the company to avoid steep investments in domestic manufacturing by importing all components. This strategy could be closer to what the Trump Organization intended when it hailed phones “built” in the U.S.
The importing of phone components, primarily made in China, poses another challenge for the Trump Organization. It makes the company susceptible to tariffs imposed by the Trump administration to discourage trade with China. The president recently threatened a 25% tariff on smartphones not produced in the U.S. and criticized
for producing its iPhone in India. Gebbie suggested that the Trump Organization's emphasis on building its phone in the U.S., despite the domestic manufacturing being unlikely, is to send a message to big companies that U.S. smartphone assembly is possible. This could provide leverage for the Trump administration to encourage device-makers like Apple and Samsung to consider U.S. manufacturing.
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