TRUMP Memecoin's Buyback Gambit: Can It Outrun Legal and Market Storms?

Fight Fight Fight LLC, the firm behind Donald Trump's memecoin, is pursuing a $200 million digital-asset treasury initiative to stabilize the token, which has lost 90% of its peak value. The effort, which could expand to $1 billion, aims to create a corporate treasury to buy back the struggling token, according to Bloomberg sources. The TRUMP memecoin, launched in January 2025, surged to a $27 billion market capitalization within 48 hours but has since plummeted to a current price of around $8, down from $75 at its peak.

The token's supply dynamics remain a key concern: only 35% of the total supply is currently unlocked and tradable, while 65%-approximately 800 million tokens-is locked in Trump-affiliated entities. This locked supply, combined with high trading fees (over $324 million routed to project-linked wallets), has drawn scrutiny from regulators and ethics watchdogs. Chainalysis data reveals that 764,000 wallets have incurred losses, while 58 wallets gained over $10 million each, totaling $1.1 billion in profits.

A May event further exacerbated tensions: Trump hosted a private dinner for top token holders at Mar-a-Lago, charging attendees over $1 million per seat. The event sparked protests and legal inquiries, with 35 House members urging the Department of Justice to investigate potential violations of federal bribery laws and the Emoluments Clause. Additionally, Trump's use of the presidential seal at the dinner raised concerns about regulatory compliance.

Fight Fight Fight's rescue plan follows a similar strategy by World Liberty Financial (WLFI), another Trump-linked crypto venture. ALT5 Sigma, managing WLFI, recently announced a $1.5 billion treasury to buy back and burn tokens, aiming to reduce supply and boost value. However, WLFI itself has faced volatility, surging 25x during pre-market trading but later correcting after a dispute with Tron founder Justin Sun over frozen tokens.

The TRUMP token's future remains uncertain. Upcoming supply unlocks, including a $370 million influx of 40 million tokens on April 18, have already triggered bearish market signals. Technical indicators like the RSI and MACD suggest weak momentum, while on-chain data shows a decline in holders with $1,000+ balances. With legal, regulatory, and market pressures mounting, the rescue plan's success hinges on investor confidence in a project already mired in controversy.

Source: [1] The startup that issued Donald Trump's memecoin is working to raise at least $200 million to create a digital-asset treasury company (https://www.bloomberg.com/news/articles/2025-10-08/trump-memecoin-issuer-zanker-is-planning-digital-asset-treasury-company)

[2] The firm behind President Donald Trump's memecoin is seeking $200 million to build a treasury aimed at supporting the token's price (https://cointelegraph.com/news/trump-memecoin-issuer-raises-200m-to-build-buyback-treasury)

[3] TRUMP memecoin, explained (https://cointelegraph.com/explained/324m-in-fees-and-no-roadmap-whats-really-going-on-with-the-trump-memecoin)

[4] 764,000 crypto wallets lost money on $TRUMP, according to Chainalysis (https://www.cnbc.com/2025/05/06/trump-meme-coin-crypto.html?msockid=16a99b83b2c7616a0dd18d03b35a6083)

[5] A $370M supply shock looms for the TRUMP token (https://coinedition.com/trump-token-unlock-370-million-supply-shock/)

[6] President Trump's WLFI token explodes 25x in pre-market rally (https://dailyhodl.com/2025/08/13/president-trumps-wlfi-token-explodes-25x-in-pre-market-rally-as-whales-scramble-for-trades/)

[7] Trump family's WLFI token debuts 5 to 15 times above early investor prices (https://www.forbes.com/sites/zacheverson/2025/09/02/trump-crypto-token-wlfi-world-liberty-financial/)