Trump Media Teams Up With Crypto.com to Buy $105M in CRO for New Digital Treasury

Trump Media and Technology Group, the parent company of the Truth Social platform, has announced a new partnership with the cryptocurrency exchange Crypto.com to establish a digital asset treasury focused on CRO, a token native to Crypto.com. The new venture, named Trump Media CRO Strategy, is also co-founded by a blank check company under Yorkville Advisors. According to the announcement, Trump Media will initially acquire $105 million worth of CRO, with Yorkville estimating the total expected treasury size at $1 billion in CRO—approximately 19% of the token’s market cap—along with $420 million in cash and equivalents and a $5 billion line of credit [1].

The strategy mirrors the approach pioneered by MicroStrategy, which began aggressively buying bitcoin in 2020 and saw its stock price surge. Trump Media stated that this model allows companies to leverage digital assets as a strategic financial tool. “Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition and are poised for even greater utility,” said Devin Nunes, CEO of Trump Media, in a statement [1].

In addition to building a treasury, Trump Media plans to integrate CRO into its Truth Social platform via a “rewards system” using Crypto.com’s digital wallet infrastructure. The announcement triggered a 30% increase in CRO’s price in early trading, pushing it to 21 cents per token. However, the token is still far from its historical high of nearly 97 cents in 2021 [1].

This move is the latest in a series of crypto-related initiatives by Trump Media and its affiliated entities. Earlier, the company had announced plans to hold a large amount of bitcoin and to create an exchange-traded fund tied to the prices of five popular cryptocurrencies. Additionally, World Liberty Financial, a crypto venture launched by Trump and his sons in 2024, has attracted investments from entities in the United Arab Emirates and from Justin Sun, a China-born crypto entrepreneur [1].

The Trump administration has also been vocal in its support for crypto-friendly regulations, contributing to a broader trend of political figures and media entities entering the digital asset space. Critics have raised concerns about potential conflicts of interest, though Trump has stated that his business affairs are managed by his sons. The administration’s pro-crypto stance includes advocacy for deregulation and broader adoption of digital assets [1].

The launch of Trump Media CRO Strategy reflects a growing trend in which high-profile brands and figures use digital assets to build financial and social capital. Whether this model proves sustainable will depend on several variables, including the performance of CRO in the broader market, the success of the rewards program, and the evolving regulatory landscape for crypto assets.

Source: [1] Trump Media's latest crypto venture borrows a page from ... (https://fortune.com/2025/08/26/trump-media-cro-strategy-crypto-yorkville-digital-asset-treasury/)