Trump Media Raises $2.5 Billion for Bitcoin Treasury

Trump Media & Technology Group has made a significant strategic move by announcing a $2.5 billion private placement deal, primarily aimed at establishing one of the largest Bitcoin treasuries among public companies. The deal, which includes $1.5 billion in common stock and $1 billion in convertible notes, is subscribed by approximately 50 institutional investors and is expected to be finalized around May 29. This investment will boost Trump Media’s liquid assets to over $3 billion, providing the necessary capital to execute its crypto treasury strategy.

CEO Devin Nunes emphasized the company's view of Bitcoin as a key instrument of financial freedom. He stated that this investment will help protect the company from potential harassment and discrimination by financial institutions, aligning with the company's principles of America First. This move is part of a broader plan to evolve Trump Media into a holding company that embraces these principles.

Trump Media's pivot towards Bitcoin is not a temporary measure but a long-term strategy. The company plans to treat Bitcoin as a core balance sheet asset, alongside cash and short-term investments. With $759 million in liquid assets already reported at the end of Q1, this move could elevate its crypto holdings to over $1 billion in the near term, making it one of the most significant corporate shifts towards Bitcoin in recent times.

The company's broader ambitions include deploying the proceeds from this deal towards mergers, acquisitions, and token-based infrastructure across its ecosystem, including Truth Social and Truth+. This strategic move positions Trump Media as a key player in the digital asset space, making bold bets on digital assets as both a financial strategy and a political statement.