Trump Media Raises $2.44 Billion for Bitcoin Treasury Strategy

Trump Media & Technology Group has successfully closed a $2.44 billion private placement on May 29, marking a significant move towards accumulating Bitcoin (BTC) as part of its treasury strategy. The deal involved approximately 50 institutional investors and included the sale of 55.9 million shares of common stock at $25.72 per share, along with $1 billion in 0% convertible senior secured notes due 2028. The net proceeds from this transaction, amounting to around $2.32 billion, will be used to purchase Bitcoin and support ongoing operations.

This strategic pivot positions Trump Media as a direct competitor to other corporate Bitcoin treasuries, such as Strategy, which held over 580,000 BTC as of May 2025. Once the purchases are completed, Trump Media is expected to join the ranks of the top five public companies by Bitcoin holdings globally. CEO and Chairman Devin Nunes framed the deal as a strategic move towards financial autonomy and digital asset integration, stating, “Trump Media is focused on acquiring great assets. This deal means the company will have more than $3 billion in liquid assets and gives shareholders exposure to Bitcoin. It positions us for the kind of rapid expansion we’ve always envisioned.”

The firm did not disclose the exact amount of Bitcoin it plans to purchase or the timeline for deployment. However, it confirmed that Crypto.com and Anchorage Digital, two leading digital asset custodians regulated in the US, will hold the assets in custody. This move comes amid a broader wave of institutional crypto adoption following the approval of spot Bitcoin ETFs earlier this year.

Trump Media’s ecosystem includes social and streaming platforms and a newly launched fintech brand focused on blockchain-based financial products. The company is seeking to capitalize on what it describes as the “America First economy.” The Offering adds Bitcoin to Trump Media’s balance sheet, joining a reported $759 million in cash, cash equivalents, and short-term investments as of the end of Q1 2025. That figure, alongside proceeds from the Offering, brings its liquid assets to over $3 billion.

The transaction was led by Yorkville Securities and Clear Street, with BTIG and Cohen & Company Capital Markets also serving as placement agents. Cantor Fitzgerald advised on the deal, while legal counsel was provided by Nelson Mullins Riley & Scarborough LLP and Reed Smith LLP. Trump Media’s entry into crypto treasury management comes as US regulators are still evaluating rules regarding stablecoins, tokenization, and custodial practices for public companies holding crypto. The positive regulatory momentum has grown under President Donald Trump, with legislation for the sector progressing in parts of the US electorate. With political momentum behind pro-Bitcoin sentiment, Trump Media appears to be betting on Bitcoin as a core element of its financial identity.