Trump Media Partners With Crypto.com For ETF Suite

Trump Media and Technology Group has finalized an agreement with Crypto.com and Yorkville America Digital to develop a suite of exchange-traded funds (ETFs) under the Truth.Fi brand. The ETFs will combine exposure to digital assets with investments in U.S.-focused sectors such as energy, and will be distributed through Foris Capital US LLC, the broker-dealer arm of Crypto.com, pending regulatory approvals.

The arrangement follows a preliminary agreement signed in March, with Davis Polk & Wardwell LLP advising the parties on the structuring and launch. This partnership is part of a broader push by Trump Media into financial services, as stated by CEO Devin Nunes. “This agreement is a major step forward in diversifying TMTG into financial services and digital assets,” said Nunes. “We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.”

Crypto.com CEO Kris Marszalek called the deal “a testament” to the firm’s ability to link crypto with traditional finance infrastructure. Yorkville CEO Troy Rillo said the funds will reflect the firm’s America-first strategy. The initiative includes a parallel rollout of separately managed accounts, with Trump Media expecting to invest in the products using internal capital held by Charles Schwab, with a financial commitment of up to $250 million.

This move positions Trump Media to tap rising institutional and retail demand for digital exposure through regulated formats. It illustrates how politically affiliated ventures are beginning to expand into financial services using digital tools as entry points. By pairing digital assets with an “America First” investment thesis, the fund suite positions itself as a statement, channeling investor sentiment into thematic exposure. It also shows how crypto infrastructure is being repurposed to serve broader financial ambitions. With platforms like Crypto.com taking on distribution roles typically held by traditional brokerages, new pipelines are emerging that bypass legacy institutions altogether.