Trump Media Launches Truth.Fi: A New Frontier in "America-First" Investing

Trump Media Launches Truth.Fi to Offer Investment Products Related to ETFs, Bitcoin, Other Crypto

Trump Media and Technology Group (TMTG), the company behind the social media platform Truth Social and the streaming service Truth+, has announced the launch of Truth.Fi, a new financial services and fintech arm focused on offering investment products related to ETFs, Bitcoin, and other cryptocurrencies.

The company, led by CEO Devin Nunes, aims to create an "America-first" investment strategy through customized ETFs, separately managed accounts (SMAs), and exposure to Bitcoin and other cryptocurrencies. TMTG has allocated up to $250 million for these investments, with the funds custodied by Charles Schwab and the SMAs developed in partnership with Yorkville Advisors.

Nunes framed the move as part of TMTG's broader goal of offering alternatives to traditional institutions, which the company often portrays as politically biased. According to Nunes, Truth.Fi is a logical next step for the company, following the launch of Truth Social as a free-speech alternative to mainstream social platforms and the introduction of Truth+ as a streaming service.

TMTG has been hinting at a move into fintech for some time. Back in November 2024, reports surfaced that the company had filed a trademark application for the name "TruthFi," describing it as a payment platform for digital assets. At the time, it was unclear whether this was just a defensive move to protect the brand or a sign of real business plans.

The company hasn't provided a detailed timeline for when Truth.Fi's products will hit the market, but it says multiple investment vehicles are planned for rollout in 2025. This will depend on finalizing partnerships, securing funding, and clearing regulatory hurdles.

Trump Media stock (DJT) surged following the announcement. Shares rose from $30.04 at market close on Jan. 28 to $35.30 in pre-market trading on Jan. 29, reflecting a 17.51% jump at press time.