Trump Media Launches Crypto ETFs With Crypto.com, Yorkville

Trump Media & Technology Group (TMTG) is making a significant move into the financial services sector with the finalization of its partnership with Crypto.com and Yorkville America Digital. Through its fintech brand Truth.Fi, the company is preparing to launch a new series of exchange-traded funds (ETFs) and separately managed accounts (SMAs) focused on cryptocurrency, digital assets, and U.S.-centric equities. This move is notable not just for the political backing it receives, but also for the convergence of mainstream political influence, decentralized finance (DeFi) ambitions, and regulated finance infrastructure. With Crypto.com handling the backend and Yorkville spearheading ETF structuring, Truth.Fi is now positioned as a serious contender in the U.S. digital asset investment landscape.

While crypto ETFs have largely been dominated by traditional finance players, Truth.Fi brings a unique, politically aligned angle. The “Made in America” branding, combined with the involvement of President Donald Trump as “Chief Crypto Advocate,” adds both magnetism and controversy. Unlike other ETF issuers focusing solely on Bitcoin or Ethereum, Truth.Fi’s upcoming products are expected to include a curated basket of crypto-related equities, altcoins, and Bitcoin, creating a thematic ETF suite tailored toward American industry and innovation. This patriotic angle may resonate strongly with a politically active investor base, potentially carving out a new segment within the crypto ETF market.

Crypto.com’s infrastructure provides the necessary rails for these ETFs. With Crypto.com powering the custody, backend, and liquidity provision, the ETFs gain access to a global, compliant digital asset platform with extensive experience in token management and cross-border access. Through its U.S. entity, Crypto.com will also enable distribution to regulated brokerages across the U.S., Europe, and Asia. Given Crypto.com’s track record and existing crypto index infrastructure, the inclusion of CRO (Cronos) and ecosystem tokens as part of the product line is a strategic move that could drive both exposure and trading volume.

TMTG has committed to investing up to $250 million of its reserves to support the ETF and SMA launches. This level of internal investment suggests confidence in product scalability and long-term market adoption. It also reinforces TMTG’s commitment to diversify beyond media and into fintech, leveraging its brand loyalty and political influence. Further, the involvement of Charles Schwab as custodian and advisor for Truth.Fi’s SMAs adds a layer of institutional legitimacy. Schwab’s participation ensures that these offerings will meet the compliance and custody standards required for conservative and mainstream wealth clients, which is essential for mass adoption.

Assuming regulatory approval is obtained on schedule, Truth.Fi’s ETFs could begin rolling out by Q3 or Q4 of 2025. Given the growing interest in thematic ETFs and the rise of politically aligned investment vehicles, demand could be significant, particularly among U.S. retail investors and family offices. With broader macro tailwinds such as increased institutional interest in crypto, a favorable shift in U.S. political sentiment toward digital assets, and the growing narrative around de-dollarization and inflation hedging, Truth.Fi’s timing is favorable. If successful, these ETFs could attract billions in assets under management (AUM) within the first year, especially if marketed across Truth Social, Truth+, and other Trump-linked platforms.

The ETF space is no stranger to disruption, and Truth.Fi appears to be positioning itself not just as another crypto ETF issuer, but as a cultural-financial hybrid brand with deep-rooted loyalty. By tapping into both the DeFi-native user base and the America-first investor demographic, the firm is bridging two distinct worlds—Wall Street and culture war capital. The real test will be in execution. Product clarity, transparency, and performance will ultimately determine whether this becomes a political gimmick—or the birth of a new ETF powerhouse rooted in crypto and national branding.