Trump Media Launches $6.42B CRO Treasury With Crypto.com and Yorkville

Trump Media and Technology Group, along with cryptocurrency exchange Crypto.com and blank-check company Yorkville Acquisition, has announced the formation of Trump Media Group CRO Strategy, a digital asset treasury focused on acquiring Cronos (CRO), the native token of the Cronos blockchain. The new entity will be funded with $1 billion in CRO tokens, $420 million in cash and warrants, and a $5 billion credit line from Yorkville, establishing what the companies claim will be the “first and largest publicly traded CRO treasury company” [2]. The total value of the venture is estimated at $6.42 billion [2].

Under the terms of the agreement, Trump Media will purchase approximately $105 million worth of CRO tokens, representing 2% of the token’s total market cap, while Crypto.com will hold $50 million in equity in the new firm [1]. The newly created treasury company will collectively hold CRO tokens representing 19% of the token’s total market cap [3]. The structure of the deal includes a mandatory one-year initial lock-up period for all founding shareholders and warrants, followed by a three-year restrictive release schedule, reinforcing long-term commitment to the venture [2].

The partnership aims to integrate CRO into Trump Media’s platforms, including its social media service Truth Social and its premium offering, Truth+. This marks a significant step in the adoption of cryptocurrency by a major media company [5]. The deal also reflects a broader trend of traditional media and financial firms expanding into the digital asset space to diversify their offerings and connect with a more digitally engaged audience [2].

The collaboration has been described as a strategic move to strengthen positions in the crypto market and express confidence in the Cronos blockchain ecosystem [4]. The companies emphasized that the venture is still in its early stages, with further developments expected as the project moves forward [2].

Source:

[1] title1 (https://www.coindesk.com/business/2025/08/26/trump-media-crypto-com-to-build-usd6-4b-cro-treasury-firm-cro-jumps-25)

[2] title2 (https://cointelegraph.com/news/trump-media-crypto-com-yorkville-launch-cro-treasury)

[3] title3 (https://www.stocktitan.net/news/YORK/trump-media-group-cro-strategy-to-acquire-6-42-billion-for-cro-9zutn39myljy.html)

[4] title4 (https://coinpedia.org/crypto-live-news/trump-media-crypto-com-and-yorkville-launch-6-42b-cro-treasury/amp/)

[5] title5 (https://beincrypto.com/trump-media-plans-6-42-billion-cro-token-push-eyes-integration-on-truth-social/)