Trump Media Launches $6.42B CRO Treasury Amid 25.79% Price Surge

Trump Media Group, in collaboration with Crypto.com and Yorkville America Digital, has launched the largest publicly traded CRO treasury in history, valued at $6.42 billion. The initiative is designed to acquire and manage CRO, the native token of the Cronos blockchain, marking a strategic pivot into digital assets. The move has triggered a 25.79% price surge for CRO within 24 hours, pushing the token to $0.197 and elevating its market cap to $6.62 billion [1].

The new venture, formed through a business combination with Yorkville Acquisition Corp, includes $1 billion in CRO tokens, $200 million in cash, $220 million in warrant proceeds, and a $5 billion equity line of credit from YA II PN, Ltd. This structure positions the entity as the first publicly traded CRO-focused treasury firm. The founding partners have agreed to a one-year lock-up of shares, followed by a three-year release schedule, reinforcing the long-term nature of the investment [2].

The new company, Trump Media Group CRO Strategy Inc, will operate a validator node on the Cronos blockchain to collect staking rewards, which will be reinvested to expand CRO holdings and offset operational expenses. This model also encourages delegations from other CRO holders, further strengthening the network’s security and governance [3]. The Cronos chain, developed by Crypto.com, is known for its scalability, low transaction costs, and cross-chain interoperability, making it a strong platform for corporate treasury integration [4].

Executives highlighted that the venture represents a novel approach to digital asset management, combining cash reserves, equity lines, and token accumulation in a single entity. Once the merger is finalized, the company will trade on Nasdaq under the symbol MCGA [5]. The strategic alignment of Trump Media, a growing media and social platform, with Crypto.com’s blockchain infrastructure and Yorkville’s capital markets expertise, is expected to attract broader institutional interest [6].

The announcement arrives amid growing corporate adoption of digital assets, with companies increasingly viewing token treasuries as a strategic asset class. This CRO-focused treasury is one of the largest of its kind and is seen as a potential model for future corporate digital asset strategies [7].

Source:

[1] Blockonomi (https://blockonomi.com/trump-media-crypto-com-and-yorkville-launch-6-42b-cronos-cro-treasury/)

[2] AInvest (https://www.ainvest.com/news/trump-media-launches-6-42b-cro-treasury-crypto-yorkville-2508/)

[3] Coinpedia (https://coinpedia.org/crypto-live-news/trump-media-crypto-com-and-yorkville-launch-6-42b-cro-treasury/amp/)

[4] Cointelegraph (https://cointelegraph.com/news/trump-media-crypto-com-yorkville-launch-cro-treasury)

[5] FinanceFeeds (https://financefeeds.com/trump-media-yorkville-and-crypto-com-launch-6-4-billion-cro-treasury-bet/)

[6] Stock Titan (https://www.stocktitan.net/news/YORK/trump-media-group-cro-strategy-to-acquire-6-42-billion-for-cro-9zutn39myljy.html)

[7] CoinDesk (https://www.coindesk.com/business/2025/08/26/trump-media-crypto-com-to-build-usd6-4b-cro-treasury-firm-cro-jumps-25)