Trump Media to Launch Crypto Treasury Firm with $6.4 Billion Funding

Trump Media, owned by President Donald Trump, is launching a digital asset treasury company to acquire the cryptocurrency token CRO in a partnership with Yorkville Acquisition Corp. and Crypto.com. The partners are investing $6.4 billion in Trump Media Group CRO Strategy, Inc., which will be focused on acquiring CRO. Trump Media also announced a new partnership with Crypto.com to offer a rewards system using Crypto.com's digital wallet infrastructure and CRO as a utility token.

Trump Media & Technology Group Corp., owned by President Donald Trump, has announced the formation of Trump Media Group CRO Strategy, Inc., a digital asset treasury company focused on acquiring CRO, the native token of the Cronos blockchain. The venture, which is being facilitated by Yorkville Acquisition Corp. (MCGA), will invest $6.4 billion in CRO, marking one of the largest single commitments to a crypto asset treasury by a traditional media and technology firm [1].

The funding package for Trump Media Group CRO Strategy, Inc., includes $5 billion in equity line of credit provided by Yorkville Acquisition Corp. (YORK), $1 billion in CRO tokens (approximately 6.3 billion tokens, or 19% of the total supply), $200 million in cash, and $220 million in warrants [1]. The company will operate as a publicly traded vehicle via Yorkville Acquisition Corp., which will change its Nasdaq ticker from YORK to MCGA upon closing.

In a separate agreement, Trump Media acquired 684 million CRO tokens (valued at $105 million) from Foris Holdings U.S., Inc., an entity believed to be connected to Crypto.com. The acquisition was funded with $50 million in cash and 2.8 million shares of Trump Media stock (ticker: DJT). The CRO tokens will be held and staked via Crypto.com Custody to generate yield, while Trump Media plans to integrate CRO into its Truth Social and Truth+ platforms. The utility token will support a rewards system that allows users to convert in-app “gems” into CRO and unlock other perks. Future plans include CRO-based subscription payments and co-marketing campaigns offering discounts to Truth+ users [1].

The partnership also includes plans for Trump Media Group CRO Strategy to operate a validator node on the Cronos network, reinvesting staking rewards to grow its token holdings over time. This move aligns with Crypto.com’s strategic vision for the Cronos blockchain, on which the exchange has built multiple products. Crypto.com co-founder and CEO Kris Marszalek described the initiative as “a historic moment for the Cronos blockchain,” while Trump Media CEO Devin Nunes expressed continued bullishness on crypto [1].

The market has already responded positively to the news. CRO surged over 26% in the 24 hours following the announcement, reaching a price of $0.20 [2]. Meanwhile, DJT shares rose over 6% to $18.31 at 12:59 p.m. ET [1]. This development reflects growing institutional interest in token-backed investment vehicles and highlights the integration of traditional financial structures with blockchain-based assets.

The structure of the funding—primarily relying on an equity line of credit—provides flexibility in managing market volatility and allows for potential strategic buybacks or distributions. However, details regarding governance, voting rights, and token utility within the new entity remain to be disclosed. The venture raises questions about the long-term sustainability of large-scale token holdings and the regulatory landscape surrounding the blending of equity lines with crypto assets [2].

This collaboration underscores a broader trend of traditional media and financial services firms engaging with the crypto sector. The success of the venture will depend on various factors, including market sentiment toward CRO, the performance of the equity line of credit, and the evolving regulatory environment for crypto investments.

References:
[1] https://www.ainvest.com/news/trump-media-crypto-launch-6-4b-cro-treasury-yorkville-2508/
[2] https://www.reuters.com/legal/government/trump-media-cryptocom-launch-new-crypto-treasury-firm-via-spac-deal-2025-08-26/