Trump Media's New Fintech Venture: Truth.Fi to Invest $250M in Crypto

Trump Media Launches Truth.Fi to Invest in Crypto and FinTech

Trump Media and Technology Group (TMTG), the company behind Truth Social and the streaming platform Truth+, has announced the launch of Truth.Fi, a new fintech venture that aims to invest in cryptocurrencies and other financial products. The company plans to allocate up to $250 million for these investments, with Charles Schwab acting as the custodian and Yorkville Advisors serving as the registered investment adviser.

Truth.Fi will focus on developing investment products that align with an "America-first" strategy, including customized exchange-traded funds (ETFs), separately managed accounts (SMAs), and exposure to Bitcoin and other cryptocurrencies. The company's CEO, Devin Nunes, framed the move as part of TMTG's broader goal of offering alternatives to traditional institutions, which the company often portrays as politically biased.

TMTG has been hinting at a move into fintech for some time. Back in November 2024, reports surfaced that the company had filed a trademark application for the name "TruthFi," describing it as a payment platform for digital assets. At the time, it was unclear whether this was just a defensive move to protect the brand or a sign of real business plans.

The company hasn't provided a detailed timeline for when Truth.Fi's products will hit the market, but it says multiple investment vehicles are planned for rollout in 2025. This will depend on finalizing partnerships, securing funding, and clearing regulatory hurdles.

Trump Media stock (DJT) surged following the announcement. Shares rose from $30.04 at market close on Jan. 28 to $35.30 in pre-market trading on Jan. 29, reflecting a 17.51% jump at press time.