Trump Media Files for Truth Social Bitcoin ETF on NYSE Arca

On June 3, the NYSE Arca filed to launch the Truth Social Bitcoin ETF, marking a significant entry into the already competitive Bitcoin ETF market. This filing, submitted on behalf of Yorkville America Digital, a close partner of Trump Media & Technology Group, positions the ’s media brand directly in the midst of Wall Street’s most contested asset class. The move is seen more as a branding strategy than a mere product launch, aiming to establish a strong presence in the rapidly evolving crypto landscape.

The Truth Social Bitcoin ETF is designed to track the price of Bitcoin and will be listed on NYSE Arca. The custodian for the ETF is Foris DAX Trust Company, which is also the custodian for Crypto.com. While the management fee and ticker symbol remain undisclosed, the branding alone ensures that this ETF will garner significant attention. Donald Trump himself is not listed in the filing, as his shares in Trump Media are held in a trust controlled by Donald Trump Jr. However, the market will likely view this as a Trump-branded crypto product, given the high-profile nature of the ’s involvement.

The timing of this application is strategic, coming just months after Trump Media signed a crypto ETF partnership deal with Yorkville and Crypto.com. This agreement is set to roll out a series of new “Made in America” digital asset funds under the Trump umbrella, further expanding the ’s footprint in the crypto industry.

If approved, the Truth Social Bitcoin ETF would join a lineup of 11 active spot Bitcoin ETFs, with BlackRock’s iShares IBIT currently holding a dominant position in the market. Unlike BlackRock’s approach, which emphasizes scale and discretion, the Trump ETF is expected to bring significant media attention, political backlash, and investor polarization. This dual nature—part crypto vehicle, part cultural lightning rod—may be precisely the intended effect, leveraging Trump’s brand to drive interest and engagement.

The filing of the Truth Social Bitcoin ETF is just the latest in a series of Trump-linked crypto ventures. These include multiple NFT collections, two memecoins, a stablecoin, a crypto mining company, a digital asset platform with its own token, and potentially multiple SEC-regulated crypto ETFs. Critics have raised concerns about the conflict of interest, arguing that a sitting president or a political dynasty profiting from regulated financial products poses serious ethical questions. Despite these criticisms, the filings continue, with Trump Media also planning a “Truth.Fi Bitcoin Plus ETF” and a crypto wallet and utility token for its video streaming platform, Truth+.

The filing initiates a formal 19b-4 review process, giving the SEC 45 days to accept, reject, or delay the application. This process can be extended multiple times, with the final deadline set for January 29, 2026. However, approval is not guaranteed, as Yorkville must also submit an S-1 registration detailing the ETF’s mechanics, operational strategy, and risk disclosures. The SEC, already under political pressure, now faces the challenge of reviewing a Bitcoin ETF that could benefit the sitting president’s family, raising concerns about the intersection of policy, power, and profit.

If the Truth Social Bitcoin ETF is approved, it will not only compete with existing institutional offerings but also reframe the narrative around politics, personal wealth, and digital assets. A Trump-branded, SEC-approved crypto product would blur these lines during an election cycle, potentially influencing public perception and market dynamics. Even if delayed or rejected, the filing has already achieved its goal of placing Trump’s name at the center of the financial system’s most disruptive asset class, ensuring continued media and investor attention.