Trump Media Files for Bitcoin and Ethereum ETF

Truth Social, the social media platform backed by Trump Media and Technology Group, has filed with the U.S. Securities and Exchange Commission to launch the Truth Social Bitcoin and Ethereum ETF. The filing, submitted on June 16, 2025, marks a significant move by the company to expand its financial services offerings and capitalize on the growing interest in cryptocurrencies. The ETF, if approved, will be listed on NYSE Arca and will track the performance of Bitcoin and Ethereum, providing investors with exposure to these two major cryptocurrencies.

The filing comes on the heels of Trump Media's recent approval by the SEC to use its $2.3 billion capital to buy Bitcoin and expand its media, streaming, and fintech arms. This approval, granted on June 13, allows Trump Media to register the sale of securities with the SEC and file a corresponding final prospectus. The company raised the $2.3 billion from approximately 50 investors through the resale of around 56 million shares of equity and 29 million shares underlying convertible notes. This deal is considered one of the largest Bitcoin treasury deals for a public company.

The establishment of a Bitcoin Treasury is part of Trump Media's aggressive expansion strategy. The company aims to transform itself into an indispensable player in the expanding customer base of the Patriot Economy. By placing Bitcoin on its balance sheet, alongside cash and cash equivalents, Trump Media will give its shareholders exposure to Bitcoin. Crypto.com and Anchorage Digital will handle the custody of Trump Media’s Bitcoin Treasury holdings.

The Bitcoin Treasury is not the only avenue Trump Media is pursuing to cement its place in the Bitcoin market. On June 5, the company filed with the SEC to launch a Bitcoin exchange-traded fund (ETF): Truth Social Bitcoin ETF. Crypto.com will be the exclusive custodian for all Bitcoin held by the ETF, which will reflect Bitcoin’s price performance. This move is part of Trump Media's broader strategy to create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+, a streaming platform.

The filing of the Truth Social Bitcoin and Ethereum ETF is a strategic move by Trump Media to diversify its revenue streams and tap into the growing demand for cryptocurrency investments. The ETF, if approved, will provide investors with a regulated and transparent way to gain exposure to Bitcoin and Ethereum, two of the most popular and widely traded cryptocurrencies. This move is likely to attract a broader range of investors, including those who are new to cryptocurrencies but are interested in the potential for high returns.

The approval of the Bitcoin Treasury deal and the filing of the Truth Social Bitcoin and Ethereum ETF are significant steps for Trump Media in its quest to become a major player in the cryptocurrency market. The company's aggressive expansion strategy, coupled with its strong financial backing, positions it well to capitalize on the growing interest in cryptocurrencies. However, the success of these initiatives will depend on the approval of the ETF by the SEC and the market's response to the new financial products.