Trump Media Expands Into Crypto With TruthPlus Token, Truth.Fi

Trump Media and Technology Group, the company behind Truth Social and backed by former US President Donald Trump, is expanding its presence in the cryptocurrency space. On April 29, Trump Media CEO Devin Nunes announced that the firm is exploring the development of a utility token and a digital wallet to facilitate transactions within its video streaming platform, Truth+.

The utility token, known as TruthPlus, is intended to serve as a payment method for Truth+ subscriptions. Over time, its use may extend to other services within the broader Truth ecosystem. Nunes explained that the token would operate within a Truth-branded digital wallet, enabling users to manage payments seamlessly across the company’s digital products. This initiative is part of Trump Media’s broader strategy to create a self-contained, blockchain-integrated platform.

In addition to the crypto wallet and token, Trump Media is also developing a financial services arm called Truth.Fi. This new venture will focus on fintech solutions that align with conservative values and aim to serve millions of like-minded investors across the US and beyond. Nunes stated, “By expanding into this realm, we aim to serve millions of investors in America and around the world who believe in the greatness of the American economy and want to invest in superior companies while avoiding the giant, woke investment funds and politically motivated debanking problems.”

As part of its initial rollout, Truth.Fi plans to offer customized separately managed accounts (SMAs) and exchange-traded funds (ETFs). Both products will follow an America-First investment approach, combining exposure to both traditional equities and digital assets. Nunes mentioned that the firm has partnered with Index Technologies Group and Yorkville America Equities to build the SMA products, while Crypto.com and Yorkville America Digital will support the development of the ETF products. All these financial tools are expected to debut by the end of the year.

Trump Media is prepared to invest up to $250 million of its cash reserves into these fintech ventures. This investment will also include direct holdings in Bitcoin and similar crypto-focused assets, which will be held under the custody of Charles Schwab. This strategic move underscores Trump Media’s commitment to leveraging blockchain technology and cryptocurrency to enhance its digital ecosystem and attract a broader user base.