Trump Media Enters Fintech with Bitcoin ETF and Industry-Specific Funds

Trump Media Unveils Bitcoin ETF Amid Financial Services Expansion

Trump Media and Technology Group (TMTG), the parent company behind Truth Social, has filed for trademarks on six new investment products, marking its entry into the financial services sector. These products aim to track Bitcoin and key US industries, including manufacturing and energy. The filings include products such as the Truth.Fi Bitcoin Plus ETF, Truth.Fi Made in America ETF, and Truth.Fi US Energy Independence ETF, signaling TMTG’s plans to diversify into fintech.

The company also plans to introduce three separately managed accounts (SMAs) in collaboration with Charles Schwab. SMAs are professionally managed portfolios that cater to individual or institutional investors, offering a tailored approach to asset management. TMTG is majority-owned by former US President Donald Trump, and its latest venture into the financial services market reflects a strategic push to expand its brand beyond social media.

Last week, TMTG’s board approved the launch of the Truth.Fi brand, with the company targeting investments of up to $250 million, which will be managed and custodied by Charles Schwab. This new financial product lineup highlights TMTG’s ambition to capitalize on the growing interest in cryptocurrency and sectors vital to US economic strength, such as energy and manufacturing.

The filings represent the first step in TMTG’s plan to tap into the growing demand for innovative financial products in the US market. As the company continues to expand its offerings, it will be interesting to see how its new financial services division performs and how it impacts the broader market.