Trump Media Dives into Crypto with $250M Bitcoin Bet

Trump Media Launches Fintech Brand With Bitcoin and Crypto Focus

Trump Media and Technology Group (TMTG), the media conglomerate partially owned by US President Donald Trump, has announced the launch of Truth.Fi, a new fintech brand focused on financial services and investment products. The company aims to diversify its cash reserves by investing up to $250 million in various assets, including Bitcoin and other cryptocurrencies.

The new venture, Truth.Fi, will offer separately managed accounts, customized exchange-traded funds, and cryptocurrency services. TMTG has partnered with Charles Schwab as its custody provider and financial advisor, while an affiliate of Yorkville Advisors will serve as the Registered Investment Adviser. The investment strategy, approved by TMTG's board of directors, will focus on American growth sectors, energy companies, and the Patriot Economy.

TMTG CEO Devin Nunes stated, "Developing America First investment vehicles is another step toward our goal of creating a robust ecosystem through which American patriots can protect themselves from the ever-present threat of cancellation, censorship, debanking, and privacy violations committed by Big Tech and woke corporations."

The launch of Truth.Fi follows months of speculation about TMTG's expansion into crypto services and signals a significant shift in digital asset regulation under the Trump administration. The company's foray into financial services and cryptocurrencies comes after it filed a trademark for Truth.Fi in November 2024, just weeks after Donald Trump secured his election victory.

In addition to Truth.Fi, the Trump family's affiliated venture, World Liberty Financial (WLFI), has been actively expanding its portfolio in the crypto market. WLFI recently purchased over $2 million worth of MOVE tokens, causing the modular altcoin to jump nearly 15% in value. The company's crypto holdings are currently valued at over $395 million, with a significant portion invested in Ethereum.

The Trump family's involvement in the cryptocurrency industry has sparked both optimism and skepticism among market participants. While some believe that Trump's influence could encourage a more favorable regulatory environment for digital asset businesses, others, such as Senator Elizabeth Warren, have expressed concerns about the potential impact of Trump's picks on the industry.

As TMTG continues to expand its presence in the fintech and crypto sectors, investors