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Donald Trump is venturing into the world of Web3 with the development of a Monopoly-themed real estate game on the blockchain. This ambitious project, co-created with Bill Zanker, aims to blend the classic gameplay of Monopoly with the innovative aspects of decentralized finance (DeFi) and non-fungible tokens (NFTs). The game, which is yet to be named, will allow users to build, trade, and create virtual real estate empires using a new Trump-themed cryptocurrency. Virtual land and in-game objects, such as Trump Towers, upscale residences, golf courses, and political landmarks, will be tokenized as NFTs, providing actual ownership and resale value.
The game is designed to be satirical, humorous, and meme-driven, aligning with the tone of successful Web3 endeavors. It will feature monetized income streams, real-life branding, and
support, positioning itself as a crypto-born Monopoly with a cultural twist. The project is part of a broader crypto ecosystem envisioned by Zanker, which aims to entertain and educate mainstream users about Web3 through familiar branding and easy-to-play gameplay.Trump's previous success with NFTs, particularly the Trump Digital Trading Cards launched in 2022 and 2023, has laid a strong foundation for this new blockchain game. Despite initial skepticism, both NFT collections sold out and remain actively traded, featuring Trump in various meme-worthy roles. This has not only tapped into his loyal fanbase but also positioned him as one of the few public figures with sustained engagement in Web3. Existing NFT holders are likely to receive benefits in the upcoming game, such as in-game assets or token rewards, giving the project a built-in, crypto-savvy audience and an edge in user traction.
Central to the game’s ecosystem will be a Trump-branded memecoin, informally known as $TRUMP, which is expected to serve as the in-game currency for property purchases, upgrades, and NFT trading. While detailed tokenomics remain under wraps, the coin is anticipated to follow an ERC-20 model with governance features and exchangeability on both centralized and decentralized platforms. Given the ongoing memecoin mania and Trump’s branding power, $TRUMP could see significant speculative interest beyond gaming circles, echoing the rise of tokens like DOGE and PEPE during politically charged moments.
Trump’s entry into blockchain gaming is not just a business move; it’s a cultural phenomenon that blends politics, finance, and memes. The game arrives at a time when memecoins are dominating crypto market narratives, the U.S. election cycle is heating up, and Web3 adoption is shifting towards culture-first platforms, including
, social tokens, and DAOs. Trump, who was once a crypto skeptic, now appears to be embracing blockchain as a means of brand growth and political mobilization. With meme coins and games propagating faster than traditional campaigns, the potential strength of a Trump crypto game cannot be ignored.
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