Trump Jr. Invests $3.3 Million in Bitcoin-Centric Thumzup Media Corp

Donald Trump Jr., the eldest son of former US President Donald Trump, has made a significant investment in Thumzup Media Corp, a social media marketing firm that has adopted a Bitcoin-centric treasury strategy. Trump Jr. owns 350,000 shares of the company, which is currently valued at nearly $3.3 million based on a trading price of about $9.50 per share. This investment comes as part of a broader trend among corporations shifting towards Bitcoin reserves, a strategy popularized by Michael Saylor’s company, Strategy.

Thumzup Media Corp began accumulating Bitcoin in November 2024, authorizing the purchase of up to $1 million in BTC as part of its corporate treasury. The company's CEO, Robert Steele, cited the rise of Bitcoin ETFs and increased institutional support as key drivers for this move. Bitcoin's scarcity and inflation-resistant properties were also considered valuable traits for safeguarding company capital. As of now, Thumzup holds 19.11 BTC, currently valued at over $2.1 million.

To further expand its Bitcoin holdings, Thumzup filed a universal shelf registration with the US Securities and Exchange Commission in May, aiming to raise $200 million through debt and equity financing. This trend of companies adopting Bitcoin as a reserve asset has led to a wider discussion on the long-term viability of this strategy. Since 2024, there has been a surge in firms adding Bitcoin to their treasuries, with 258 institutions now listed on BitcoinTreasuries, ranging from public and private companies to crypto-native custodians and even government-linked entities.

Despite the growing list of adopters, some analysts remain skeptical about the sustainability of the trend. Critics argue that many of these newer entrants lack the strong conviction necessary to endure the extreme volatility of the crypto market. Bitcoin maximalist Max Keiser explained that Saylor and his company have already proven their resilience through multiple market downturns, unlike the recent wave of companies whose conviction has yet to be tested. A June report from venture capital firm Breed shared similar concerns, warning that most Bitcoin treasury companies could fail during the next bearish cycle, potentially triggering a cascade of selloffs that may deepen any future downturn.

Meanwhile, Binance co-founder Changpeng Zhao’s family office is backing a new investment venture that aims to give institutional and retail investors exposure to BNB through a publicly listed company in the United States. YZi Labs announced that it will support 10X Capital in launching the “BNB Treasury Company,” which plans to list on a major US exchange. The new firm will be led by David Namdar, a senior partner at 10X Capital and co-founder of Galaxy Digital, and 10X Capital will act as the company’s asset manager. This initiative is part of the trend among firms aiming to create public vehicles for cryptocurrency exposure. BNB is the native token of the Binance ecosystem and powers applications across the BNB Chain, a blockchain launched by Binance in 2019.

Tokyo-based energy and fintech firm Remixpoint announced that it raised approximately $215 million to expand its Bitcoin treasury reserves. The company revealed that the entire sum will be used for purchasing Bitcoin, which will help in its aggressive push into digital asset accumulation. Remixpoint plans to grow its Bitcoin holdings to 3,000 BTC in the short term. The company currently holds 1,051 BTC, worth over $113.8 million, placing it as the 30th largest Bitcoin-holding corporation. This move happened on the heels of an announcement that CEO Takashi Tashiro will begin receiving his salary in Bitcoin to align his interests with shareholders and reflect the firm’s deepening belief in Bitcoin’s future potential. The board unanimously approved the strategic allocation, due to Bitcoin’s potential to enhance corporate value while balancing risk and flexibility. The company stressed that this decision was only made after very rigorous internal debate and is aimed at seizing long-term opportunity rather than taking reckless risks.