Trump Family's WLFI Sues Over Unauthorized Crypto Wallet

World Liberty Financial (WLFI), a decentralized finance (DeFi) platform backed by the Trump family, has taken legal action against Fight Fight Fight LLC, the company behind the TRUMP meme coin and the newly launched Trump Wallet. The dispute revolves around the unauthorized use of the Trump brand in the crypto wallet project, which was developed in collaboration with the non-fungible token (NFT) marketplace Magic Eden.

The controversy began when Fight Fight Fight LLC announced the Trump Wallet, offering users the ability to trade across multiple blockchains and potentially earn TRUMP tokens for joining the wallet's waitlist. However, within hours of the announcement, Donald Trump Jr. publicly disavowed the wallet, stating that the Trump Organization had "zero involvement" in the initiative. He also emphasized that WLFI was already developing an “official” Trump crypto wallet of its own.

WLFI's cease-and-desist letter targeted both Fight Fight Fight LLC and Magic Eden, claiming unauthorized use of the Trump brand. The wallet's website, TrumpWallet.com, went offline shortly after these legal threats surfaced. Although the wallet’s official X account remains active, users reported intermittent access issues.

The dispute highlights internal divisions within Trump's crypto ventures. Fight Fight Fight, led by Trump’s longtime associate Bill Zanker, previously helped launch the TRUMP meme coin in January 2025. The token, which shares 80% of its supply with CIC Digital LLC, another Trump-affiliated entity, has reportedly generated significant fees for its creators. Conversely, WLFI represents the Trump family's more structured foray into crypto, having raised approximately $550 million through WLF token sales and launching the USD1 stablecoin. President Trump is listed as the "chief crypto advocate" for WLFI, which also manages Bitcoin-related treasury operations and mining efforts.

While President Trump has appeared indifferent to the memecoin in the past, he has not publicly addressed the wallet controversy. Notably, neither his Truth Social nor X accounts have mentioned the Trump Wallet since the cease-and-desist action was made public.

The clash of crypto interests within the Trump family's ventures underscores the complexities and potential conflicts that can arise in the rapidly evolving world of digital currencies. As the crypto landscape continues to grow, so too do the challenges of managing brand integrity and ensuring compliance with legal standards. The outcome of this dispute will likely set a precedent for how similar issues are handled in the future, emphasizing the importance of clear communication and legal protections in the crypto space.