Trump Family Plans Blockchain-Based Tokenization of Real Estate Assets

Zach Witkoff, co-founder of World Liberty Financial, plans to tokenize Trump properties, including Trump Tower Dubai, for investors. This aims to make high-end real estate more accessible to everyday investors. Witkoff's firm, World Liberty Financial, already offers a stablecoin and plans to add lending and borrowing features. The tokenization of real estate has been slow to take off due to regulations and past failures but is now gaining momentum.

Zach Witkoff, the son of US special envoy Steve Witkoff and co-founder of World Liberty Financial (WLF), has announced plans to tokenize iconic Trump properties, including Trump Tower Dubai, making them accessible to everyday investors. Speaking at the Token2049 conference in Singapore on October 1, 2025, Witkoff shared his vision for tokenizing these high-end real estate assets into tradable investments.

Witkoff envisions that investors will soon be able to purchase tokens representing parts of Trump Tower Dubai, among other properties. This initiative aims to democratize access to Class A real estate, which traditionally requires significant capital or investment through REITs or public corporations.

World Liberty Financial, launched last year in collaboration with the Trump family, already offers a stablecoin called USD1 and plans to introduce lending and borrowing features. Additionally, Witkoff leads ALT5 Sigma, a publicly traded treasury firm that holds WLFI tokens and facilitates the issuance and trading of tokenized assets, including real estate and private funds.

While the tokenization of real estate has faced regulatory hurdles and past failures, recent developments suggest a growing interest in the sector. Big players like BlackRock are already tokenizing money-market funds, and tokenized ETFs are gaining momentum. The Trump family's recent forays into Bitcoin mining, meme coins, and digital asset funds indicate a broader shift towards integrating blockchain technology into their global real estate empire.

One of the most notable projects in this initiative is the Trump Tower International Hotel and Tower in Dubai. This 80-story skyscraper features luxurious amenities and sweeping views of the Burj Khalifa, making it an attractive asset for tokenization.

The tokenization of real estate could open up access to a $400 trillion traditional finance (TradFi) market, according to research published by Animoca Brands. The 2025 Skynet RWA Security Report projects that the tokenized asset market could reach $16 trillion by 2030, with U.S. Treasuries leading the way.

World Liberty Financial is also poised to introduce a new debit card pilot program, designed to facilitate crypto asset spending in daily life. The debit card is expected to enter a pilot program in the next quarter, with a launch anticipated in the fourth quarter of this year or the first quarter of 2026.

Despite the challenges and regulatory hurdles, the tokenization of real estate appears to be gaining traction, driven by the potential to improve yield and liquidity options for investors. As the industry continues to evolve, the integration of blockchain technology into the real estate sector could significantly reshape the market.