Trump Family's Crypto Gambit: $1.3 Billion in Blockchain Bet

The Trump family's growing involvement in the cryptocurrency market has generated substantial wealth over the past several months, with two new ventures—World Liberty Financial and American Bitcoin Corp.—each contributing significantly to their net worth. As of recent assessments, the first family has added approximately $1.3 billion from these crypto projects, rivaling the values of their long-held golf and resort properties. According to the Bloomberg Billionaires Index, the Trumps’ total net worth now stands at $7.7 billion.

World Liberty Financial, co-founded by Donald Trump Jr., Eric Trump, and Barron Trump in early 2024, launched its eponymous token and reached a key milestone on September 1, enabling customers to trade the asset. In July, the company secured a lucrative partnership with a public company to accumulate a significant amount of the token, contributing about $670 million to the family's wealth. This value is calculated using a wealth index that now includes the token as part of the family’s overall fortune, although approximately $4 billion worth of tokens remain locked and are not yet counted [2].

Eric Trump’s stake in American Bitcoin, a mining operation established in March 2024, has also generated impressive returns. The company’s stock surged during its trading debut on September 3, with Eric’s stake valued at over $500 million. The company went public on Nasdaq, bypassing a traditional IPO to expedite its listing and demonstrate the project’s legitimacy. By avoiding regulatory hurdles associated with IPOs, the Trumps are positioning these ventures as credible assets rather than speculative ones [1].

The Trump family’s approach to promoting these projects has shifted from the brash, meme-driven campaigns of earlier ventures—such as the $TRUMP meme coin and NFTs—to a more measured, corporate-style strategy. Eric Trump’s recent CNBC appearance, for instance, highlighted the success of American Bitcoin in a manner consistent with conventional corporate messaging. This shift reflects a broader effort to present the Trump crypto empire as a legitimate financial enterprise rather than a branding stunt [1].

World Liberty Financial has also expanded its focus to include stablecoins—digital currencies pegged to real-world assets like the U.S. dollar. The company’s stablecoin, USD1, was launched in March, and this week, it unlocked a significant amount of governance tokens, granting investors a theoretical level of influence over corporate decisions. However, with the Trump family holding nearly a quarter of these tokens, governance rights appear largely symbolic. According to The Wall Street Journal, the tokens generated approximately $5 billion in “paper wealth” once they entered the market [1].

Looking ahead, the Trumps are exploring further innovations, including the potential tokenization of physical real estate assets. Warren Hui, co-founder of Soul Ventures, noted that World Liberty’s founders have discussed creating digital representations of real estate properties, a strategy pitched by Eric Trump. While still in the conceptual stage, the move suggests a continued push to leverage blockchain technology for broader economic gains [2].

Source:

[1] Trump's Crypto Dealings Now Have the Perfect Cover (https://www.theatlantic.com/technology/archive/2025/09/trump-crypto-world-liberty-financial/684130/)

[2] Trump Family Adds $1.3 Billion of Crypto Wealth in Span of ... (https://finance.yahoo.com/news/trump-family-adds-1-3-140000466.html)