Trump's ETFs Test Brand Power in Crowded Market
ByAinvest
Thursday, Jan 15, 2026 10:40 am ET1min read
DJT--
Donald Trump's social-media empire is entering the $14 trillion US ETF market with five new "Made in America" funds spanning industries from energy to defense. The funds, which began trading in December, are a test of whether political allegiance can be turned into a viable financial wrapper. Yorkville America Equities and Trump Media are planning a second wave later this year, including equity and crypto-linked strategies. The funds join a crowded thematic ETF landscape with over 380 energy-focused funds and dozens tied to defense and industrials.
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