Trump's Crypto Venture Gets Zero-Fee Launch Boost on MEXC

MEXC has launched a zero-fee trading promotion for the World Liberty Financial (WLFI) token as part of its listing on the exchange’s Innovation Zone. The token, which debuted on September 1, 2025, is being traded in the WLFI/USDT, WLFI/USDC, and WLFI/USD1 trading pairs. The zero-fee event covers both maker and taker fees for all users during the promotional period. The WLFI/USDT and WLFI/USD1 pairs will remain zero-fee until September 15, 2025, while the WLFI/USDC pair is set to enjoy permanent zero-fee trading [1].

The WLFI token is a governance token underpinning a decentralized finance (DeFi) protocol focused on promoting USD-based stablecoins and maintaining the U.S. dollar’s global dominance. According to the project’s documentation, WLFI holders can vote on key governance decisions, including the development of new products and parameter adjustments [2]. The total supply of WLFI is 100 billion tokens, with the Trump family holding a significant 22.5 billion tokens, valued at approximately $5 billion at the token’s peak price of $0.40 per token [3].

Despite the high initial valuation, the token experienced volatility, dropping to as low as $0.21 per token within its first two days of trading. As of early September, the token was valued at around $0.23, reflecting typical behavior for newly listed tokens in the crypto market [4]. World Liberty Financial has implemented a “buyback and burn” mechanism to stabilize the token’s value by using trading fees to repurchase and remove tokens from circulation.

MEXC also introduced a feature allowing WLFI to be swapped instantly via MEXC Convert, offering users fixed-rate conversions without order matching or slippage. This functionality is designed to enhance liquidity and ease of use for traders [1]. The zero-fee promotion is intended to attract early traders and encourage participation in the WLFI ecosystem, particularly given the token’s governance role and the project’s broader ambitions to bridge traditional finance (TradFi) and DeFi [2].

The Trump family’s involvement in WLFI has drawn attention from media and regulatory observers, with concerns raised about potential conflicts of interest. The Trump family holds a substantial stake in World Liberty Financial through DT Marks DEFI LLC and controls a large portion of the token supply. However, the tokens held by the founding team, including Trump, remain locked under a vesting schedule, preventing immediate sales [5]. This locking mechanism is designed to prevent early dumping and stabilize the token market [3].

Risk disclosures from MEXC and World Liberty Financial highlight the volatility and inherent risks of investing in blockchain-based projects. Participants are advised to conduct due diligence and understand the potential for significant price fluctuations and the risks associated with underlying technology and regulatory environments [1]. Investors are also warned that WLFI is not intended as an investment for speculative gain and that its primary function is to facilitate governance within the project.

World Liberty Financial’s USD1 stablecoin, which is pegged to the U.S. dollar, plays a key role in the project’s ecosystem. WLFI token holders can influence the governance of USD1 through voting rights, which distinguishes the token from other governance tokens in the DeFi space [5]. The project also includes plans for a payment application and a lending protocol, aiming to create a comprehensive on-chain financial services system [2].

As the WLFI token continues to gain traction, the market will be closely watching for further developments, including the unlocking schedule for founder tokens and any regulatory responses to the project. The zero-fee promotion and MEXC’s support have positioned WLFI as a notable entry in the growing intersection between DeFi and traditional finance [1].

Source:

[1] MEXC Will List World Liberty Financial (WLFI) in Innovation Zone with Convert Feature (https://www.mexc.com/news/mexc-will-list-world-liberty-financial-wlfi-in-innovation-zone-with-convert-feature/80669)

[2] MEXC Confirms WLFI Spot Listing Time: How To Trade WLFI with Zero-Fee (https://blog.mexc.com/how-to-trade-wlfi-on-mexc-with-zero-fees/)

[3] New crypto token boosts Trump family's wealth by $5 billion (https://www.cbsnews.com/news/trump-wlfi-world-liberty-financial-crypto-wealth/)

[4] Trump family profits from launch of World Liberty Financial token (https://abcnews.go.com/US/trump-family-profits-launch-world-liberty-financial-crypto/story?id=125179318)

[5] Trump Family's WLFI Token Debuts 5 To 15 Times Above (https://www.forbes.com/sites/zacheverson/2025/09/02/trump-crypto-token-wlfi-world-liberty-financial/)