Trump and Crypto.com Plot $6.4B Play to "Make CRO Great Again"

Trump Media and Technology Group (DJT) has announced a $6.42 billion deal with Crypto.com to establish a treasury firm focused on accumulating the CRO token, marking a significant expansion in the Trump family’s crypto ventures. The new entity, Trump Media Group CRO Strategy Inc., will merge with the Yorkville Acquisition Corp SPAC and trade under the ticker symbol MCGA, a nod to the “Make America Great Again” slogan modified to “Make CRO Great Again.” The deal includes $5 billion in credit lines, $1 billion of already acquired CRO tokens, $220 million in warrants, and $200 million in cash, making the firm the largest CRO holder with around 6.3 billion tokens valued at approximately $1 billion at the time of the announcement [3].

The partnership will integrate Crypto.com’s wallet infrastructure into Trump Media’s platforms, with CRO being used as a utility token for Truth Social rewards and subscriptions. Crypto.com, in return, will purchase $50 million in DJT shares. The joint venture also plans to create a new rewards system allowing users to convert platform “gems” into CRO tokens, with future plans to enable subscription payments and discounted services via the token [3].

The CRO token experienced a significant surge following the announcement, jumping 25% in 24 hours and reaching 19.60 cents, according to CoinDesk. Trading volume for CRO increased by 700% in the past 24 hours to $310 million, reflecting heightened market interest [3]. This surge aligns with broader trends in the crypto market, as more publicly traded companies adopt treasury strategies involving digital assets, particularly Bitcoin and Ethereum. The trend began with companies like Strategy (formerly MicroStrategy), which has amassed $69 billion worth of Bitcoin, and has since expanded to include altcoins like CRO [3].

Crypto.com’s strategic vision for 2025 outlines a roadmap focused on on-chain dominance and global financial integration. The platform emphasizes institutional-grade blockchain infrastructure, Ethereum interoperability, and a mature DeFi ecosystem. The company also plans to expand its tokenization platform to include a wide range of asset classes and enhance utility through T+0 instant transfers and AI-native functionalities. These efforts aim to make tokenized assets accessible and usable by both individuals and AI agents [2].

The partnership between Trump Media and Crypto.com is part of a growing movement where companies are leveraging SPACs to go public with digital asset strategies. Earlier this year, World Liberty Financial, another Trump crypto venture, raised $1.5 billion in partnership with ALT5 Sigma to launch a treasury strategy for its token. Analysts suggest that these strategies institutionalize native tokens and position them for broader adoption in the financial ecosystem [4].

Looking ahead, Cronos has set ambitious key performance indicators (KPIs) for 2026, including accumulating 20 billion CRO via public market rails, deploying 10 billion in real-world assets, and reaching 20 million users across centralized and decentralized finance platforms. The company’s roadmap emphasizes a unified strategy involving infrastructure development by Cronos, retail distribution through Crypto.com, and token demand from public markets, all aimed at driving adoption, liquidity, and market leadership [2].

Source:

[1] Trump Media and Technolgy DJT-Crypto.com Treasury Company CRO-Truth Social (https://fortune.com/crypto/2025/08/26/trump-media-and-technolgy-djt-crypto-com-treasury-company-cronos-truth-social/)

[2] Cronos Roadmap: The Golden Age of On-Chain Dominance (https://blog.cronos.org/p/roadmap-on-chain-dominance)

[3] Trump Media, Crypto.com to Build $6.4B CRO Treasury Firm; CRO Jumps 25% (https://www.coindesk.com/business/2025/08/26/trump-media-crypto-com-to-build-usd6-4b-cro-treasury-firm-cro-jumps-25)

[4] Trump Media, Crypto.com Launch New Crypto Treasury Firm via SPAC Deal (https://www.reuters.com/legal/government/trump-media-cryptocom-launch-new-crypto-treasury-firm-via-spac-deal-2025-08-26/)