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The Trump family's once-thriving crypto empire is facing steep losses as digital asset values have plummeted, dragging down their overall wealth. The Bloomberg Billionaires Index shows their fortune dropped from $7.7 billion in early September to $6.7 billion as of November 2025. Much of this decline is tied to their significant investments in crypto-linked ventures and tokens
.Eric Trump, who has remained vocal in his support for cryptocurrencies, has urged investors to "buy the dip" and embrace volatility. He has not wavered in his bullish stance, even as his own stake in a
mining venture has lost half its value from its peak. since the summer, compounding the impact on the Trumps' portfolio.Trump's social media company,
& Technology Group, is also reeling. Its stock has dropped to record lows, and the company's Bitcoin holdings-acquired when the cryptocurrency was near $115,000-have lost about 25% of their value. The company also invested in the CRO token, which has shed half its value since September .
The Trump family's largest crypto project,
, is suffering a nearly $3 billion paper loss as its native token, , has dropped from a peak of 26 cents to around 15 cents. The token's decline has been exacerbated by concerns over its exposure to sanctioned entities. to investigate potential ties to North Korean actors.Despite the falling token price, World Liberty Financial recently announced a buyback-and-burn plan, which has received overwhelming support from token holders. The proposal directs all liquidity fees toward repurchasing and burning WLFI, aiming to reduce the token's circulating supply and stabilize its value.
to shift investor focus from short-term volatility to long-term scarcity.The losses aren't limited to the Trumps. Everyday investors who jumped into Trump-linked crypto projects have seen significant declines. For example, the Trump-branded
, which surged after its launch, has lost nearly a quarter of its value since August. have seen almost all their investment disappear.Retail investors are especially vulnerable in this scenario. Unlike the Trumps, who can create and sell tokens for profit, everyday speculators are limited to buying and selling.
, highlighted this asymmetry, noting that the Trumps have a structural advantage in the crypto ecosystem.Despite the setbacks, the Trump family remains committed to its crypto ambitions. World Liberty Financial has stated its long-term belief in the transformative potential of digital assets. The company's spokesperson emphasized that the underlying technologies will "radically improve financial services," even as the current market downturn tests that conviction
.For now, the Trump family's crypto-linked losses highlight the growing pains of a young industry. While Eric Trump remains undeterred, the broader market is increasingly skeptical. The coming months will test whether these projects can weather the storm-or if they'll fade into the growing list of crypto casualties.
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