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Donald Trump's crypto holdings have seen a significant increase this week, driven by a new tokenomics proposal from World Liberty Financial (WLFI), a decentralized finance project closely linked to the former U.S. president. The proposal, announced on July 4, suggests trading WLFI's non-transferable governance token as a tradable asset, pending community approval. This move has already sparked investor interest, with pre-market listings appearing on several exchanges, including MEXC, BingX, and LBank.
According to Arkham Intelligence data, Trump’s publicly tagged crypto wallet rose by nearly 2.5% in 24 hours, reaching $1.41 million. This surge is largely attributed to the renewed activity around WLFI. Although WLFI’s tokens are not yet openly tradable, the project’s roadmap indicates that approval for trading could come by Q3 2025. Trump, identified as the platform’s “chief crypto advocate,” stands to gain significantly from the token’s future liquidity.
Media reports and public revelations suggest that Trump and his relatives control over half of the total WLFI tokens, amounting to 22.5 billion tokens. Additionally, a family-affiliated entity is set to receive 75% of all token sales proceeds exceeding $30 million. This substantial holding positions Trump to benefit immensely if the WLFI token becomes fully tradable.
While Trump’s public wallet shows a modest $1.41 million, Forbes estimates his true crypto wealth to be over $246 million in post-tax proceeds. This discrepancy arises from the composition of Trump’s crypto exposure. His public wallet is filled with supporter-donated meme tokens like TROG and TRUMP, while his underlying assets are held in private corporate vehicles. If trading on WLFI were to be unlocked, Trump’s exposure could be worth nearly $1 billion, surpassing the combined value of Mar-a-Lago and Trump Tower.
The evolution of the WLFI token from a governance tool to a tradable asset represents a significant innovation in the crypto space, blending political influence with financial strategy. Trump’s approach, characterized by branding, speculation, and structural opacity, is reminiscent of his tactics in real estate and media. However, this methodology has drawn the attention of lawmakers and ethics groups. Senator Jeff Merkley recently proposed an amendment to restrict presidents from holding or promoting digital assets, citing concerns about political profiteering in the decentralized economy.
Ethics groups like Public Citizen warn that Trump’s engagement with crypto sets a dangerous precedent, potentially leading to further political profiteering in the decentralized economy. The push for open trading of the WLFI token is part of a broader effort to enhance market liquidity and accessibility, aiming to attract a wider range of investors and create a more dynamic market for WLFI. This increased liquidity is essential for the token’s long-term success, facilitating smoother transactions and reducing price volatility.
The rise in Trump's crypto holdings underscores the growing importance of crypto assets in the financial landscape. As more investors and institutions recognize the potential of crypto, the demand for liquid and accessible tokens is likely to continue growing. The WLFI token’s push for open trading exemplifies this trend, seeking to create a more liquid and accessible market. This development is expected to positively impact Trump’s crypto-linked wealth, making the token more attractive to investors and potentially driving further growth in its value.

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