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World Liberty Financial, a cryptocurrency firm backed by the
family, is advancing plans to launch a Nasdaq-listed company that will hold its native WLFI tokens. The firm is structuring the move as a crypto treasury company, aiming to raise up to $1.5 billion by acquiring a pre-existing already listed on the Nasdaq. This approach, inspired by MicroStrategy’s model of holding digital assets through a publicly traded vehicle, is seen as a strategic shortcut to bypass the traditional IPO process and gain immediate access to public market liquidity [1][5].World Liberty Financial has already raised $550 million through two public token sales, establishing a significant financial foundation for the project. The Trump family holds a substantial 60% stake in the firm following a reorganization in January 2025, which also replaced the original co-founders [1][7]. High-profile investors, including
founder Justin Sun, who invested $30 million, and Web3Port, which contributed $10 million in January, have further solidified the project's credibility [1][5].The timing of the initiative aligns with a broader resurgence in institutional interest in crypto assets. Corporate crypto holdings have increased by 300% since 2020, and the Trump administration’s regulatory actions—including the repeal of certain Biden-era rules and the hosting of the White House Crypto Summit in early 2025—have created a more favorable environment for crypto projects [1][5]. However, analysts caution that while the current regulatory climate is conducive to growth, long-term stability will depend on consistent policy direction and governance transparency [2][5].
Governance concerns remain due to the Trump family’s dominant stake in the firm and the lack of a clear leadership transition from the original founding team. These factors could influence investor confidence and regulatory scrutiny as the company moves forward with its Nasdaq ambitions [1][7]. Despite these challenges, the WLFI token has shown recent strength, gaining 6% in the last 24 hours, which suggests ongoing community support and a bullish sentiment among holders [1].
The broader crypto market is also in a state of transition, with increasing tensions between crypto-native firms and traditional financial institutions over regulatory frameworks and innovation control. World Liberty Financial’s hybrid model—offering a regulated entry point to digital assets while maintaining token tradability on decentralized exchanges—positions it at the intersection of these evolving forces [1][5].
If successful, the $1.5 billion fundraising target could establish World Liberty Financial as a major player in the institutional crypto space. The firm’s strategy mirrors the success of other crypto treasury companies, which collectively raised $79 billion in 2025. This trend reflects a growing recognition of digital assets as a legitimate and valuable asset class, with increasing participation from traditional investors [1][5].
Source: [1] World Liberty Financial Launches $1.5 Billion Crypto (https://www.ainvest.com/news/world-liberty-financial-launches-1-5-billion-crypto-treasury-trump-backing-2508/)
[2] Trump-Linked World Liberty Pitches a $1.5 Billion Crypto (https://www.bloomberg.com/news/articles/2025-08-08/trump-linked-world-liberty-pitches-a-1-5-billion-crypto-vehicle)
[5] Trump crypto firm plans launch of public company that will (https://finance.yahoo.com/news/trump-crypto-firm-plans-launch-235726765.html)
[7] Trump Family Eyes $1.5 Billion Nasdaq Treasury Company (https://www.benzinga.com/crypto/cryptocurrency/25/08/47018555/trump-family-eyes-1-5-billion-nasdaq-treasury-company-to-hold-wlfi-token-report)

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