Trump-Backed World Liberty Aims to Raise $1.5B for NASDAQ-Listed Crypto Treasury Company

World Liberty Financial, the Trump family’s leading cryptocurrency initiative, is seeking to raise $1.5 billion to launch a publicly traded treasury company that will hold both its proprietary WLFI token and cash reserves. The new entity, expected to be listed on NASDAQ, is part of a broader strategy to expand the Trump family’s footprint in the digital asset sector [1]. According to investor materials, Eric Trump and Donald Trump Jr. are expected to join the board, as reported by Fortune [2].

The WLFI token has already generated $550 million in sales since its launch alongside the USD1 stablecoin [1]. The proposed treasury company would follow a model popularized by Michael Saylor, who rebranded MicroStrategy as Strategy and turned it into a Bitcoin acquisition vehicle. Strategy’s market value reached nearly $113 billion in 2025, despite generating only $115 million in quarterly revenue [1].

World Liberty’s investor pitch suggests the treasury company will be built around a NASDAQ-listed shell company already acquired by the firm [1]. These types of “digital asset treasury companies” have attracted attention from traders who view their stocks as proxies for the crypto assets they hold [1]. This model has expanded beyond Bitcoin, with similar companies emerging for Ethereum, Litecoin, Sui, and Ethena [1].

Trump’s ties to the cryptocurrency industry extend beyond World Liberty. The Trump campaign has received over $26 million in crypto donations this year, according to campaign finance filings. Blockchain.com led the contributions with $5 million, while venture capitalists Marc Andreessen and Ben Horowitz each donated $3 million. Gemini Trust also contributed nearly $3 million, and the Winklevoss twins gave $500,000 each [1].

Analysts remain cautious about the proposed treasury company. The structure is highly exposed to the volatility of crypto markets, and if the crypto rally weakens, valuations could collapse [1]. Critics argue that these firms are overly reliant on token prices and thus vulnerable to downturns [1].

World Liberty’s WLFI token has seen recent price movements, with one report indicating a pre-market price of $0.33 per token [1]. The token has a total supply of 100 billion, resulting in a fully diluted valuation (FDV) of $33 billion [1]. Additionally, World Liberty Fi Multisig recently sent $151,000 in USDC to Coinbase, possibly signaling listing-related activity [1].

Trump’s broader crypto-linked holdings represent a significant portion of his personal wealth. Bloomberg’s Billionaires Index estimates that TMTG stock accounts for $2.2 billion of Trump’s $6.6 billion fortune [1]. His cryptocurrency investments are believed to have gained at least $620 million in recent months [1]. Notably, nearly 70 nominees and officials in the Trump administration reportedly hold crypto or investments in blockchain companies [1].

The Trump-backed treasury company aims to provide traditional investors, including those on platforms like Vanguard, with indirect exposure to crypto without directly purchasing tokens [1]. However, the success of this strategy remains uncertain, as it depends heavily on continued market confidence and stability in the volatile crypto landscape [1].

Source: [1] https://cryptonews.com/news/trump-backed-world-liberty-financial-seeks-1-5b-to-launch-public-wlfi-treasury-company/

[2] https://www.fortune.com/2025/08/10/trump-world-liberty-crypto-treasury/