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World Liberty Financial (WLFI) is progressing with plans to launch a $1.5 billion public company intended to hold its native token, positioning itself as one of the most ambitious crypto treasury structures to date [1]. The firm, associated with the Trump family, has entered discussions with major technology and crypto investors, aiming to create a Nasdaq-listed entity that will offer a regulated framework for institutional participation in digital assets [3]. Donald Trump serves as "co-founder emeritus," while Eric Trump and Donald Trump Jr. are reportedly on the board [2].
The initiative aligns with a broader trend in the crypto industry, where tokenized assets are increasingly being structured through public companies to improve liquidity and investor access [4]. While no official statements have been released by the Trump family or WLFI leadership, the project has drawn considerable interest from both institutional and crypto-native investors [6]. Analysts suggest that the funds raised could also be used to support broader ecosystem development and token utility, although the firm has not publicly detailed how the capital will be allocated beyond the launch of the public company [5].
CoinMarketCap data shows that WLFI is currently trading at $374.27, with a 24-hour trading volume of $14,301.26 and a 48.56% decline over the last 24 hours. The token’s market cap stands at $374,266.17, with a 7.15% drop in the same period [1]. Despite recent volatility, WLFI has seen a 53.53% increase over the past month, reflecting strong underlying investor sentiment [1]. This trend mirrors historical patterns, such as the surge in corporate
holdings in 2021, which reached over $72 billion and significantly influenced institutional adoption [1].The lack of public filings or a confirmed timeline for the Nasdaq listing has left many details of the structure undisclosed, including tokenomics, governance models, and regulatory compliance strategies. However, the firm’s aggressive fundraising goals suggest a high level of confidence in the token’s investment appeal [6]. As WLFI moves closer to finalizing its plans, market participants are expected to monitor regulatory developments and investor reactions closely [7].
This development highlights the ongoing convergence between traditional finance and digital assets, offering a glimpse into how crypto projects are adapting to attract institutional capital. The Trump family’s involvement, while not unprecedented in the crypto space, adds a distinct level of visibility and potential scrutiny to the initiative [2]. As WLFI navigates the complexities of a public market launch, the broader crypto ecosystem will be watching to see whether this model can scale and gain widespread acceptance.
Source:
[1] CoinMarketCap, World Liberty Financial (WLFI) Daily Chart
(https://coinmarketcap.com/community/articles/6897820e9fa87c6d6616faee/)
[2] CoinDesk, Trump-Linked World Liberty Seeks $1.5B for Public Crypto Holding Firm
(https://www.coindesk.com/markets/2025/08/09/trump-linked-world-liberty-seeks-usd1-5b-for-public-crypto-holding-firm-bloomberg)
[3] Yahoo Finance, Trump-backed World Liberty proposes $1.5 billion crypto public company
(https://finance.yahoo.com/news/trump-backed-world-liberty-proposes-130140468.html)
[4] AInvest, World Liberty Financial Targets $1.5B Crypto Vehicle
(https://www.ainvest.com/news/world-liberty-financial-targets-1-5b-crypto-vehicle-backed-wlfi-tokens-nasdaq-listing-2508/)
[5] CoinCentral, Trump-Backed World Liberty Targets $1.5B Public Firm for WLFI Assets
(https://coincentral.com/trump-backed-world-liberty-targets-1-5b-public-firm-for-wlfi-assets/)
[6] Bitcoinist.com, World Liberty Financial Pitches $1.5 Billion Crypto Treasury
(https://bitcoinist.com/world-liberty-financial-1-5-billion-crypto-treasury/)
[7] MEXC, Trump-linked World Liberty plans to launch a cryptocurrency treasury firm
(https://www.mexc.com/news/trump-linked-world-liberty-plans-to-launch-a-cryptocurrency-treasury-firm/64434)

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