Trump-Backed World Liberty Aims for $1.5B Crypto Vehicle to Hold WLFI Tokens

World Liberty Financial, a cryptocurrency firm with direct support from former U.S. President Donald Trump’s family, is reportedly aiming to raise $1.5 billion through a publicly listed vehicle to acquire and hold its native token, WLFI [1]. The fundraising initiative, which is currently under development, is intended to bolster the firm’s digital finance strategy and expand its footprint in the crypto market. Talks with high-profile investors from both the crypto and tech sectors are already in progress, with a Nasdaq listing reportedly in consideration [2].

WLFI, which was initially a governance token, is being prepared for open-market trading following a recent community vote [3]. The firm plans to gradually unlock community-held tokens while keeping team allocations restricted during the initial phase. Full trading is expected to begin within six to eight weeks. The transition to tradable status is seen as a strategic move to improve liquidity and increase the token’s visibility among retail and institutional investors.

In parallel, the firm has launched USD1, a stablecoin pegged 1:1 to the U.S. dollar, backed by a reserve of cash, U.S. Treasuries, and other liquid assets [3]. The stablecoin is part of a broader initiative to expand utility and adoption, including a points program in partnership with major exchanges such as Bitget, HTX, and Gate.io. The program allows users to earn points through USD1 holdings and trading activity, which can then be exchanged for exclusive benefits.

The firm has also taken a notable step by acquiring a significant portion of the TRUMP meme coin [3], a move that reflects its strategy of integrating branded digital assets into its treasury. This follows the earlier cancellation of a Trump-branded crypto wallet project, suggesting a shift in approach toward token-based branding.

The fundraising effort aligns with a growing trend among publicly traded firms to build digital asset treasuries [3]. As of now, companies across the sector are estimated to be planning $79 billion in Bitcoin purchases. World Liberty Financial’s $1.5 billion target would place it among the largest such initiatives, assuming the fundraising is completed as planned.

The Trump family holds a 60% stake in the firm, and it has already secured $550 million in initial funding [4], signaling strong early confidence from investors. However, analysts have noted that smaller tokens like WLFI may carry higher volatility and liquidity risks compared to major cryptocurrencies [3]. The firm’s ability to execute its plans will depend on both market conditions and regulatory developments, especially as the crypto industry faces increasing scrutiny from traditional financial institutions and regulators.

Source:

[1] https://cointelegraph.com/news/world-liberty-financial-plans-1-5b-public-company-hold-wlfi-tokens

[2] https://finance.yahoo.com/news/trump-backed-world-liberty-proposes-130140468.html

[3] https://coingape.com/trumps-world-liberty-financial-targets-1-5b-crypto-vehicle-backed-by-wlfi-tokens/

[4] https://www.ainvest.com/news/trump-backed-wlfi-aims-1-5-billion-nasdaq-listing-crypto-treasury-vehicle-2508/