Trump-Backed WLFI Pursues $1.5B Nasdaq Listing to Boost Token Liquidity

World Liberty Financial (WLFI), a cryptocurrency firm backed by former U.S. President Donald Trump, is preparing for a Nasdaq listing under a new publicly traded entity that will hold a $1.5 billion token treasury. This move positions WLFI as part of an emerging trend of publicly listed companies managing digital assets in treasuries, following a model pioneered by firms like MicroStrategy. The initiative, which includes the inclusion of WLFI tokens in the treasury, aims to enhance institutional access to the crypto market and increase token liquidity [1].

The Trump family’s involvement in WLFI—led by Donald Trump, Eric Trump, and Donald Trump Jr.—underscores the growing institutional interest in cryptocurrency and signals a potential shift in mainstream finance. The company, which raised $550 million during a private token sale in March 2025, including a $30 million contribution from Justin Sun, has demonstrated strong investor confidence [3]. The planned Nasdaq listing is expected to further solidify WLFI’s market presence and provide a benchmark for other companies looking to integrate crypto strategies into traditional financial models [4].

WLFI’s strategy also includes the development of a crypto lending platform powered by its USD1 stablecoin, enabling users to engage in borrowing, lending, and trading within the WLFI ecosystem. The company’s broader vision is to expand its influence in the decentralized finance (DeFi) space, aligning with recent trends of traditional investors entering the crypto space through regulated channels [5]. The WLFI token, which became publicly tradable in early August 2025, has seen a 14% price increase to $0.22, pushing its market capitalization above $190 million, largely driven by the loyalty program for USD1 holders and the treasury announcement [6].

Analysts have highlighted that WLFI’s high-profile backing and alignment with Trump’s pro-crypto stance could reduce regulatory and reputational barriers for institutional adoption. The loyalty program, which rewards USD1 holders, introduces a novel incentive model that may boost user engagement and token utility [2]. However, the success of the Nasdaq listing and treasury initiative will depend on regulatory clarity, market conditions, and token performance. The volatility inherent in the crypto market means that outcomes remain uncertain, though the firm’s ambitious approach could serve as a model for bridging traditional finance and digital assets [7].

Source:

[1] "Trump-Backed World Liberty Plans $1.5B Nasdaq Debut to ..."

https://coinpedia.org/news/trump-backed-world-liberty-plans-1-5b-nasdaq-debut-to-boost-wlfi-token/

[2] "Trump's Crypto Firm Eyes Nasdaq Debut"

https://www.cointribune.com/en/trumps-crypto-firm-eyes-nasdaq-debut/

[3] "World Liberty Aims for $1.5B Nasdaq Listing to Hold WLFI ..."

https://www.ainvest.com/news/world-liberty-aims-1-5b-nasdaq-listing-hold-wlfi-tokens-2508/

[4] "World Liberty Pursues $1.5 Billion Nasdaq Listing for ..."

https://www.ainvest.com/news/world-liberty-pursues-1-5-billion-nasdaq-listing-digital-asset-treasury-2508/

[5] "Melania Token Hits $200M Valuation as Trump's WLFI ..."

https://ambcrypto.com/?p=517748

[6] "World Liberty Financial seeks public firm for $1.5B treasury"

https://tradersunion.com/news/cryptocurrency-news/show/427335-world-liberty-financial-seeks/

[7] "Melania Token Hits $200M Valuation as Trump’s WLFI Launches $1.5B Treasury"

https://cryptorank.io/news/feed/250cd-melania-token-hits-200m-valuation-as-trumps-wlfi-launches-1-5b-treasury