Trump-Backed WLFI Launches USD1 Loyalty Program to Boost Adoption

World Liberty Financial (WLFI), a cryptocurrency project backed by former U.S. President Donald Trump, has launched the USD1 Points Program, a loyalty initiative aimed at promoting its stablecoin, USD1 [1]. The program rewards users for trading, staking, holding, and using USD1 across supported platforms, with points redeemable for benefits like fee rebates, trading bonuses, and potential airdrops [2]. This move is intended to enhance the utility and adoption of USD1 and the WLFI token, positioning them for broader acceptance in both investment and daily transactions [3].

WLFI has partnered with major crypto exchanges, including HTX, Gate.io, and Bitget, to facilitate the program. These platforms will implement tailored mechanisms for users to accumulate and redeem points, reinforcing the integration of USD1 into existing trading ecosystems [4]. Gate.io, one of the leading exchanges, has announced it will soon launch the USD1 Points Program in collaboration with WLFI, signaling strong institutional support for the initiative [5].

To kick off the program, WLFI distributed 47 USD1 tokens to all WLFI token holders, representing a total value of over $4 million. This initial airdrop aims to incentivize early engagement and expand the user base [6]. The USD1 Points Program draws inspiration from traditional loyalty schemes, such as those offered by airlines and hotels, but adapts them for the crypto environment [7]. It reflects a growing trend in the industry to reward active participation in stablecoin usage and trading.

The initiative aligns with the increasing global demand for stablecoins due to their low volatility and suitability for cross-border transactions [8]. By offering tangible incentives, WLFI is seeking to elevate the profile and utility of USD1, competing in a crowded stablecoin market with ambitions to drive mainstream adoption. Future plans include expanding the program into decentralized finance (DeFi) protocols and the WLFI mobile app, broadening the reach and accessibility of the rewards system [9].

Source:

[1] Trump-backed World Liberty Financial to reward users for ... (https://cryptobriefing.com/wlfi-launches-points-program-to-reward-users-for-trading-holding-staking-and-using-usd1/)

[2] WLFI Partners with Top Crypto Exchanges for USD1 Points ... (https://coincentral.com/wlfi-partners-with-top-crypto-exchanges-for-usd1-points-rewards-initiative/)

[3] Trump's WLFI Introduces USD1 Points Program to Reward ... (https://www.ainvest.com/news/trump-wlfi-introduces-usd1-points-program-reward-stablecoin-holders-2508/)

[4] Gate Teams Up with WLFI, Announces Rewards for USD1 ... (https://u.today/gate-teams-up-with-wlfi-announces-rewards-for-usd1-holders)

[5] USD1 points program kicks off as World Liberty Fi seeks to ... (https://www.mitrade.com/insights/news/live-news/article-3-1020634-20250807)

[6] Trump-backed WLFI Unveils Points Program To Reward ... (https://www.banklesstimes.com/articles/2025/08/07/trump-backed-wlfi-unveils-points-program-to-reward-usd1-users/)

[8] World Liberty Financial Launches USD1 Points Program ... (https://news.bitcoin.com/world-liberty-financial-launches-usd1-points-program-exchanges-ready-to-accelerate-adoption/)