Truist Plans to Expand Branches and Premier Banking Services Across the US Over the Next Five Years

Truist Financial Corp. plans to invest in branches and premier banking over the next five years, focusing on growth after becoming one of the largest regional banks in the Southeast through its 2019 merger. The bank aims to open 100 new branches and renovate over 300 existing ones in cities like Atlanta, Austin, and Miami. Truist also plans to expand its premier banking team by 20% to cater to affluent clients with $100,000 to $1 million in deposits or managed assets.

Truist Financial Corp. (NYSE: TFC) has announced a significant multi-year investment in high-growth markets, focusing on branch expansion and premier banking services. The bank, which became one of the largest regional banks in the Southeast through its 2019 merger, plans to open 100 new branches and renovate over 300 existing ones in cities like Atlanta, Austin, and Miami. Additionally, Truist aims to expand its premier banking team by 20% to cater to affluent clients with $100,000 to $1 million in deposits or managed assets.

The investment, which will span the next five years, includes the construction of 100 new "insights-driven" branches. These branches will be strategically located in high-opportunity markets and will feature modern layouts, smart design, and integrated technology to provide clients with proactive, AI-driven digital insights and tailored financial advice. Over 300 existing branches will also undergo renovations to enhance their capabilities and better serve clients.

Truist's premier banking team will be expanded by 20%, with additional hires across multiple markets. This expansion aims to serve mass affluent clients more effectively, providing them with personalized financial planning and tailored advice. The bank's virtual sales center will also be repurposed to focus on acquiring and deepening relationships with this strategically important client segment.

The investment reflects Truist's commitment to growing with its clients and strengthening its market share in dynamic areas of the country. The bank's strong capital position and momentum enable it to invest confidently in its growth strategy. Truist's Chief Consumer and Small Business Banking Officer, Dontá Wilson, noted that these investments will empower clients with proactive, AI-driven digital insights and data-informed, tailored advice.

The new branch models and premier banking services will complement Truist's ongoing efforts to deliver a more distinctive client experience. The bank aims to provide a more personalized and connected experience across client channels, enhance digital tools and capabilities, and bolster its consumer payments capabilities.

Truist Financial Corp. is a purpose-driven financial services company committed to inspiring and building better lives and communities. With total assets of $544 billion as of June 30, 2025, Truist offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses.

References:
[1] https://media.truist.com/news-releases?l=10
[2] https://media.truist.com/2025-08-20-Truist-announces-significant-multi-year-investment-in-high-growth-markets