Truist Financial Launches Truist Merchant Engage, Expands Payment Innovation

Truist Financial has launched Truist Merchant Engage, a platform to help small and mid-sized businesses simplify operations, access real-time insights, and grow confidently. The platform combines core financial services and merchant solutions into a seamless digital platform. The launch positions Truist well for substantial non-interest income growth, capturing a share of the $40 billion merchant acquiring market. Shares of Truist have risen 15.6% in the past year, underperforming the industry's growth of 25.9%. The company carries a Zacks Rank of 3 (Hold).

Charlotte, North Carolina - Truist Financial Corporation (NYSE: TFC) has introduced Truist Merchant Engage, an integrated merchant services platform designed to help small and medium-sized businesses (SMBs) streamline operations, gain real-time insights, and scale with confidence. The platform combines core financial services and merchant solutions into a seamless digital experience, marking a significant expansion of Truist's payments product suite [1].

The launch of Truist Merchant Engage positions Truist well for substantial non-interest income growth by capturing a share of the $40 billion merchant acquiring market, which represents a significant opportunity [2]. The platform offers a more simplified approach to serving business clients by unifying core financial services and merchant solutions into a single, intuitive digital experience. Key features include real-time dashboards, dynamic onboarding, product discovery, and self-service tools that enhance operational efficiency and unlock insights [1, 2].

Truist's ongoing investments in innovative payments technology align with its commitment to modernizing business banking and delivering integrated, data-driven solutions. The rollout began in late June and will continue into early 2026, marking a key step in Truist's strategy to modernize business banking [1, 2].

Chris Ward, Head of Enterprise Payments at Truist, stated, "Truist Merchant Engage is more than a product — it's a reflection of our purpose-driven commitment to lead the industry with integrated solutions that help businesses thrive. By unifying business banking and merchant services into one seamless experience, we're enabling SMBs to operate more efficiently, make data-driven decisions, and grow with confidence" [1, 2].

The partnership with Pollinate, a global fintech dedicated to ensuring that banks are at the heart of every SMB, further underscores Truist's dedication to delivering modern, scalable technology. Pollinate's proprietary platform enables banks to better integrate merchant acquiring with business banking for their SMB customers [1].

Despite a 15.6% rise in shares over the past year, Truist's performance has underperformed the industry's growth of 25.9%. Currently, Truist carries a Zacks Rank of 3 (Hold) [2]. However, the launch of Truist Merchant Engage positions the company for potential growth in the merchant acquiring market.

References:
[1] https://www.prnewswire.com/news-releases/truist-merchant-engage-powers-smb-growth-in-banks-latest-payments-suite-expansion-302499178.html
[2] https://finance.yahoo.com/news/tfc-launches-truist-merchant-engage-135200150.html