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TrueNorth, a pioneering AI platform in the cryptocurrency space, has successfully raised a strategic angel round of funding. The platform, co-founded by Willy Chuang, former Chief Operating Officer of the hybrid CeFi/DeFi exchange WOO, and Alex Lee, a former AI tech investor at Temasek, aims to revolutionize the way users discover and invest in cryptocurrencies. The funding round was backed by prominent figures in the industry, including the founders of LayerZero, SEI, Selini Capital, Virtuals, Plume, and Presto Labs, who collectively support the development of TrueNorth's AI-powered engine.
TrueNorth's technology leverages autonomous agents and real-time data to uncover crypto opportunities. The platform continuously scans across various chains, social media, and macro and project data to provide timely, high-signal insights tailored to each user's portfolio, trading style, and past behavior. This hyper-personalized approach is designed to simplify the complex and often overwhelming landscape of cryptocurrency investing.
Willy Chuang and Alex Lee, the co-founders of TrueNorth, emphasized the importance of AI agents in the future of crypto investing. They highlighted that the market's increasing complexity necessitates tools that can cut through the noise and deliver personalized insights. TrueNorth's generative user interface (Gen UI) adapts in real-time to each user's style and behavior, ensuring that the platform evolves with the user's needs. The system's agentic flow and expert-distilled reinforcement learning models work seamlessly in the background to drive the user's intent closer to the desired outcome.
Chuang, with his extensive experience in leading crypto exchanges, underscored the need for tools that reduce cognitive overload in fast-moving markets. He noted that fragmented data and constant noise create friction in decision-making, and TrueNorth is designed to address this by delivering personalized insights that evolve with each user. This allows users to make faster and more confident decisions.
Lee, who holds a PhD in AI, explained that TrueNorth's AI-driven approach goes beyond data processing. The platform understands context, adapts to users, and continuously improves decision-making. Currently in closed beta, TrueNorth is working closely with early users to refine the system, ensuring it feels intuitive while being powered by advanced intelligence.
The backers of TrueNorth, including Bryan Pellegrino of LayerZero, Jeff Feng of SEI, Jordi Alexander of Selini Capital, and Yongjin of Presto Labs, as well as Will Wang of Generative Ventures, share a strong belief in AI's transformative power in crypto trading. Their interests span key themes such as interoperability, data-driven AI models, algorithmic market strategies, and innovative infrastructure development. These shared principles drive TrueNorth's mission to simplify and personalize decision-making in decentralized markets.
TrueNorth, under the Singapore-registered Advent AI, is currently refining its agentic workflows for AI-native investing with its first 500 early users, known as the Truthsayers. In the coming weeks, the team will unveil key details of its advanced architecture and agentic frameworks as it prepares for a public launch. The goal is to deliver smarter, hyper-personalized crypto discovery tools to a wider audience, making complex crypto information accessible and actionable for investors at all levels.

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