TrueNorth Launches AI-Powered Crypto Discovery Engine Raising $1 Million

TrueNorth, an AI-powered discovery engine, has been launched in the crypto industry. This innovative platform is designed to be symbiotic with the user journey, bringing intent straight to the user. The platform is led by a former chief of a hybrid CeFi/DeFi exchange and AI experts, and has raised a strategic angel round to pioneer the agentic economy. The founders of LayerZero, SEI, Selini Capital, and Plume have backed this hyper-personalized AI crypto discovery engine, showcasing their confidence in the platform's potential to revolutionize the crypto discovery process. The platform aims to provide users with a personalized and efficient way to discover and engage with crypto assets, leveraging the power of AI to enhance the user experience. This development highlights the growing trend of AI integration in the crypto industry, as well as the increasing interest in personalized and efficient discovery engines.

TrueNorth’s agentic technology continuously scans across chains, socials, and macro and project data to surface timely, high-signal insights for every user personalized to their portfolio, trading style, and past behavior. The platform is co-founded by former WOO COO Willy Chuang and ex-Temasek AI tech investor Alex Lee, who have raised $1 million in funding to develop Crypto’s first AI-powered engine. The founders of TrueNorth emphasize the real-world need for tools that reduce cognitive overload in fast-moving markets. “Having led crypto exchanges and worked closely with a broad range of traders and investors, I’ve seen how fragmented data and constant noise creates friction in decision-making,” said Chuang. “TrueNorth is built to simplify this, delivering personalized insights that evolve with each user so they can move faster with more confidence.”

Alex Lee, a PhD in AI, highlighted the platform’s AI-driven approach and ongoing development phase. “AI has reached a point where it can do more than just process data; it can understand context, adapt to users, and continuously improve decision-making,” said Lee. “That’s the foundation we’re building on: agentic intelligence that works behind the scenes to surface what matters most. We’re currently in closed beta, working closely with early users to refine a system that feels intuitive but is powered by serious intelligence.”

TrueNorth’s backers, Bryan Pellegrino of LayerZero, Jeff Feng of SEI, Jordi Alexander of Selini Capital, and Yongjin of Presto Labs, as well as Will Wang of Generative Ventures, share a strong belief in AI’s transformative power in crypto trading. Their interests span key themes such as interoperability, data-driven AI models, algorithmic market strategies, and innovative infrastructure development. Together, these interests reflect not only a shared belief in AI’s potential but also the same principles driving TrueNorth’s mission to simplify and personalize decision-making in decentralized markets.

TrueNorth, a platform under Singapore-registered Advent AI, is working closely with its first 500 early users, the Truthsayers, to refine agentic workflows for AI-native investing in closed beta. In the coming weeks, the team will unveil key details of its advanced architecture and agentic frameworks as it gears up for a public launch aimed at delivering smarter, hyper-personalized crypto discovery tools to a wider audience. The platform’s development underscores the growing importance of AI in the crypto industry, as well as the increasing demand for personalized and efficient discovery engines. This initiative is expected to set a new standard for how users interact with and discover crypto assets, leveraging the power of AI to provide a more intuitive and personalized experience.