Truecaller's Biggest iOS Update: A Game Changer for Users and Revenue

Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, has just announced its biggest update for iPhone users worldwide. This update brings real-time caller ID and automated spam call blocking to iOS users, marking a significant milestone in the company's history. Let's dive into the details and explore how this update will impact Truecaller's user base, revenue growth, and competitive position.

Real-Time Caller ID and Spam Blocking on iOS

Truecaller's latest update introduces real-time caller ID and automated spam call blocking on iOS, enabling users to identify incoming callers and filter out unwanted calls more effectively. This feature, previously unavailable on iOS due to Apple's restrictions, is now possible thanks to Apple's Live Caller ID Lookup framework. Truecaller is the first in the world to deploy this framework at scale for caller ID, giving it a first-mover advantage in the iOS market.

Expanding the Addressable Market

With the launch of real-time caller ID and spam blocking on iOS, Truecaller can now tap into a larger user base, including segments and geographies with higher iOS penetration. This expansion increases Truecaller's addressable market, allowing it to reach more users and grow its user base. As of 2025, about 30 million (or 7%) of Truecaller's total 435 million MAUs are iOS-users, and more than 40% of Truecaller's current premium revenues come from iOS-users (Truecaller AB, Jan 22, 2025).

Boosting Subscription Revenues

The new features and improvements, along with the introduction of a Premium Family plan, are expected to accelerate the growth of Truecaller's subscription revenues. The conversion rate on iOS is already more than five times higher than on Android. With the new improved service, Truecaller expects to further increase this conversion rate, leading to more paying subscribers on iOS (Truecaller AB, Jan 22, 2025).

Premium Family Plan: User Retention and Revenue Growth

The Premium Family plan allows users to share all Truecaller Premium benefits with up to four additional people, increasing the value proposition for existing users and encouraging family members to join the platform. This not only enhances user retention but also presents potential upselling opportunities. In India, the subscription offering includes a fraud insurance feature, which protects family members from becoming victims of fraud. This added benefit can further enhance user retention and satisfaction, as it addresses a significant concern in emerging markets (Truecaller AB, Jan 22, 2025).



Strengthening Truecaller's Competitive Position

Offering real-time caller ID and spam blocking on iOS provides Truecaller with several strategic advantages, including an increased addressable market, boosted subscription revenues, enhanced user experience, first-mover advantage, and expansion into new markets. These advantages will significantly strengthen Truecaller's competitive position in the global communication market.

In conclusion, Truecaller's biggest ever update for iPhone users globally is a game changer for both users and the company's revenue growth. With real-time caller ID and spam blocking on iOS, Truecaller can expand its addressable market, boost subscription revenues, and strengthen its competitive position. As the company continues to innovate and adapt to the evolving needs of its users, it is well-positioned to maintain its leading role in the global communication market.