TRUBAR Introduces Nut-Free Kids Snacks with High Fiber and Protein

TRUBAR launches TRUBAR Kids, a nut-free, protein-packed snack line for kids. The new line features three fun flavors and delivers 8-9 grams of protein and 7-8 grams of fiber per bar. The brand is known for its 100% plant-based, gluten-free, dairy-free, soy-free, and seed oil-free protein bars, and has surpassed $50 million in gross revenue in 2024. TRUBAR Kids is available now at Sprouts and will be available on Amazon and Walmart in September.

In a strategic move to expand its market reach, TRUBAR, a well-known brand in the plant-based protein bar segment, has introduced TRUBAR Kids, a nut-free, protein-packed snack line designed specifically for children. The new line features three fun flavors and delivers 8-9 grams of protein and 7-8 grams of fiber per bar, catering to the growing demand for nutritious and allergen-free snack options for kids [1].

TRUBAR Kids is available now at Sprouts and will be available on Amazon and Walmart starting in September. The brand is known for its commitment to 100% plant-based, gluten-free, dairy-free, soy-free, and seed oil-free protein bars, which has contributed to its success, with gross revenue surpassing $50 million in 2024 [1].

The introduction of TRUBAR Kids is part of the company's broader strategy to capture a larger share of the growing health-conscious snack market. The brand's focus on allergen-free and nutrient-dense products aligns with the increasing awareness among parents about the importance of providing healthy and safe snack options for their children.

References:
[1] https://www.vitacost.com/kind-kids-bar-tree-nut-free-peanut-free-gluten-free-chocolate-chip