TRUBAR Achieves Milestone with Seed Oil-Free Certification for Entire Product Line

Wednesday, Jan 15, 2025 1:21 pm ET2min read

TRUBAR, a leading plant-based protein bar brand, has achieved Seed Oil Free Certification for its entire product lineup. The brand has successfully reformulated its bars to meet the standards set by the Seed Oil Free Alliance, ensuring that all bars are free from seed oils. This milestone positions TRUBAR as one of the first major brands to address growing consumer concerns about seed oils in packaged foods. TRUBAR's commitment to clean ingredients has been core to its mission since day one, with all bars being vegan, gluten-free, and dairy-free.

TRUBAR, a pioneering plant-based protein bar brand, has recently achieved a significant milestone in the health food industry. The company has successfully obtained Seed Oil Free Certification for its entire product lineup [1]. This certification positions TRUBAR as one of the first major brands to address growing consumer concerns about seed oils in packaged foods.

TRUBAR's commitment to clean ingredients has been a cornerstone of its mission since the brand's inception. All TRUBAR bars are vegan, gluten-free, and dairy-free [1]. The brand has now taken its dedication to clean labeling to the next level by removing seed oils from its entire product range.

Seed oils, such as sunflower, safflower, and sesame oils, are often used in packaged foods as a source of inexpensive fat. However, these oils have been linked to various health concerns, including inflammation and oxidative stress [2]. By eliminating these oils from its bars, TRUBAR is providing consumers with a healthier alternative to traditional protein bars.

The brand has accomplished this feat by reformulating its bars to meet the standards set by the Seed Oil Free Alliance. This alliance is a non-profit organization dedicated to promoting the use of seed oil-free ingredients in food products [3]. TRUBAR's commitment to this cause demonstrates its leadership in the health food industry.

TRUBAR's plant-based protein bars are not only free of seed oils but are also packed with nutrients. Each bar contains 12 grams of protein and 12 grams of fiber [1]. These macronutrients make TRUBAR bars an excellent choice for individuals looking for a convenient and nutritious snack option.

Moreover, TRUBAR's commitment to sustainability is evident in its use of natural and non-GMO ingredients [1]. The brand's dedication to clean labeling and sustainable practices resonates with consumers who are increasingly conscious of the impact their food choices have on their health and the environment.

In conclusion, TRUBAR's achievement of Seed Oil Free Certification for its entire product lineup is a significant milestone in the health food industry. By eliminating seed oils from its bars, TRUBAR is providing consumers with a healthier and more sustainable alternative to traditional protein bars. The brand's commitment to clean labeling, sustainability, and consumer health is a testament to its leadership in the health food industry.

References:
[1] Two Days Drinks. (n.d.). TRUBAR Vegan Protein Bar. Retrieved from https://twodaysdrinks.com/trubar-plant-based-protein-bar/
[2] Harvard Health Publishing. (2020). Healthy fats. Retrieved from https://www.health.harvard.edu/staying-healthy/healthy-fats
[3] Seed Oil Free Alliance. (n.d.). About Us. Retrieved from https://seedoilfreealliance.org/about-us/

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