SRM Entertainment has rebranded to Tron Inc. and adopted the ticker symbol TRON. The name change aligns with the company's transformation into a TRON treasury strategy company. The company's CUSIP number will remain the same. Since announcing its Tron treasury strategy, the company's share price has risen significantly, reflecting investor confidence in Tron protocol.
SRM Entertainment, a publicly traded company, has announced a significant transformation by rebranding to Tron Inc. and adopting the new ticker symbol "TRON." The rebranding, effective July 17, 2025, aligns with the company's strategic shift towards a TRON (TRX) treasury strategy [1]. This move positions SRM as the largest publicly traded corporate holder of TRX tokens, with over 365 million TRX in holdings.
The company's share price has experienced substantial growth since announcing its Tron treasury strategy. This rise in share price reflects investor confidence in the Tron protocol, which is seen as the dominant layer-1 for USDT stablecoin. The company's CUSIP number will remain unchanged at 85237B101 [1].
Rich Miller, CEO of Tron Inc. (formerly SRM Entertainment, Inc.), commented on the transformation, stating, "This transition marks a pivotal moment in our corporate strategy to enhance long-term value through Tron treasury management. We believe that TRX will continue to play a critical role in building the next generation global payment rail and a more inclusive financial infrastructure with 24/7 low cost and fast transaction capability" [1].
Tron Inc. (formerly SRM Entertainment, Inc.) is a publicly traded company pioneering blockchain-integrated treasury strategies. As the public company with the largest TRON (TRX) tokens holdings, Tron Inc. is committed to transparency, long-term value creation, and the adoption of decentralized financial tools. In addition, through its wholly owned subsidiary, the company designs, develops, and manufactures custom merchandise, including toys and souvenirs for major theme parks and entertainment venues [1].
Founded in 2017, TRON is a decentralized blockchain that supports smart contracts and decentralized applications, with lower fees and faster transaction times than other leading blockchains such as Bitcoin and Ethereum. TRON has since become one of the world’s most popular Layer-1 Protocols, hosting approximately 81.7 billion in US dollar stablecoins as of July 13, 2025 [1].
The recent market developments for TRON (TRX) have been robust, with TRX climbing to $0.31, fueled by record-breaking transactions, strategic partnerships, and bullish technicals. However, regulatory scrutiny surrounding TRON's founder, Justin Sun, and exchange delistings present potential risks [2].
References:
[1] https://www.stocktitan.net/news/SRM/srm-rebrands-to-tron-inc-and-adopts-tron-as-its-new-ticker-uwy8drl2rk06.html
[2] https://blockchain.news/news/20250712-tron-trx-surges-amid-bullish-momentum-institutional-adoption-and-regulatory-challenges
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