Tron Inc. Rebrands, Holds 365 Million TRX Tokens

Tron Inc., previously known as SRM Entertainment, has officially completed a rebranding process and changed its Nasdaq ticker symbol to "TRON," effective July 17, 2025. This strategic move is in line with the company's transformation into a TRON (TRX) treasury strategy firm, positioning itself as the largest publicly traded holder of TRX tokens, with a current holding of over 365 million TRX tokens. The rebranding signifies a shift in the company's focus towards digital asset treasury management, aiming to enhance long-term value through Tron treasury management.

The company's CEO, Rich Miller, highlighted the importance of this transition, stating that TRX will continue to play a critical role in building the next generation of global payment infrastructure. This infrastructure is envisioned to be more inclusive, with 24/7 low-cost and fast transaction capabilities. The rebranding to Tron Inc. reflects the company's commitment to transparency, long-term value creation, and the adoption of decentralized financial tools.

Tron Inc. continues to design, develop, and manufacture custom merchandise, including toys and souvenirs for major theme parks and entertainment venues. The company's products are based on award-winning multi-billion-dollar entertainment franchises featured in popular movies and books, distributed worldwide at prominent attractions such as Walt Disney Parks and Resorts, Universal Parks and Destinations, United Parks and Resorts – SeaWorld, Six Flags, and others.

The TRON blockchain, founded in 2017, supports smart contracts and decentralized applications with lower fees and faster transaction times compared to other leading blockchains like Bitcoin and Ethereum. It has become one of the world's most popular Layer-1 Protocols, hosting approximately 81.7 billion in US dollar stablecoins as of July 13, 2025. This rebranding and strategic shift by Tron Inc. underscore the growing importance of the TRON blockchain in the digital asset ecosystem and its potential to revolutionize global payment infrastructure.