Tron Inc. Pursues Crypto Treasury Model, Raises Capital for TRX Purchases

Tron, a company previously focused on theme park merchandise, is pivoting to become a cryptocurrency treasury vehicle dedicated to accumulating TRX. The company plans to raise capital through stock, debt, and warrants to purchase TRX and related income-generating strategies. This move follows the playbook of MicroStrategy, but with a less liquid and disputed security. Tron's aggressive rebrand is playing out on a rocky crypto stage.

Tron (TRON), previously known for its theme park merchandise business, has undertaken a dramatic pivot to become a crypto treasury vehicle focused on accumulating TRX (TRXUSD), the native token of Justin Sun’s Tron blockchain. The company plans to raise capital through stock, debt, and warrants, channeling proceeds into TRX purchases and related income-generating strategies. This move follows the Michael Saylor playbook of MicroStrategy (MSTR), but with a significantly less liquid and more disputed security. Tron’s aggressive rebrand is playing out on a rocky crypto stage, where token-correlated equities can significantly swing on sentiment shifts and regulation updates.

About Tron Stock
Tron (TRON) is a Winter Park, Florida-based developer of theme park merchandise for companies including Universal and Disney (DIS), although its merchandise business ceased to produce positive operating cash flow. The company was previously known as SRM Entertainment, but announced that it would rebrand to Tron and change its ticker to TRON as part of its focus on transforming into a publicly traded holding company for TRX. The market cap of the company is approximately $126 million.

It has produced an eye-popping 615% 52-week return, traded between $0.26 and $12.80, before coming to rest near $6.70 recently. That contrasts with a 20% rise in the S&P 500 Index ($SPX) for the comparable period, highlighting the speculative buzz surrounding the pivot.

Valuation ratios indicate the makeup — and risk appetite. Without positive earnings, the price-sales multiple is 28.34x and the price-book is 23.7x, significantly higher than the traditional consumer goods benchmark group. The return on equity comes to -78.96%, with the profit margins being significantly negative, signaling its reliance on the future appreciation of the TRX cryptocurrency.

Merger Could Open the Door to TRON-Powered Digital Collectibles
As part of its rebrand to Tron Inc., SRM Entertainment also announced a reverse merger with Tron, the crypto platform associated with TRX and Justin Sun. Sun will join Tron Inc. as an advisor, and the reverse merger will enable his crypto company to trade in the U.S.

The Tron blockchain is known for its low-cost, high-throughput transactions and has become a popular platform for entertainment and digital collectible projects. Combining this infrastructure with theme park merchandise and intellectual property could allow for a smart move into related digital collectibles.

What Do Analysts Expect for Tron Stock?
There is no published analyst coverage for Tron, so there is no consensus rating or target available. Traders will need to look to market sentiment, crypto price action, and company announcements to determine potential upside or downside.

Recent market movements spotlight three major crypto stories, Avax (AVAX) price analysis, Tron (TRX) future plans, and a growing buzz around BlockDAG (BDAG). Avax appears to be losing speed as it approaches key resistance near $30, while Tron has filed a $1 billion shelf registration, reflecting an ambitious long-term strategy for TRX. In contrast, BlockDAG (BDAG) is already executing. With $365.5 million raised and a 10 BTC Auction now live, its momentum stands out in a crowded market.

Anyone still wondering which crypto will explode next is paying attention to these developments.

Avax (AVAX) Price Analysis: Rally Slows as Key Resistance Approaches
The latest Avax (AVAX) price analysis shows an 8% climb to $27, with the rally losing steam near major resistance. Trading volume crossed the $1 billion mark, indicating strong interest but also signaling that buyers may be hesitating. While recent upgrades and partnerships have helped Avalanche gain traction, key indicators now suggest a pullback may be forming.

Short-term data shows weakening momentum. The candles are compressing, and volume deltas are dropping. The current price pattern is forming a rising wedge, which typically signals reversal risk. If buying pressure fades, Avax could retrace toward $16.50.

To continue higher, bulls need to step in decisively.

Tron (TRX) Future Plans Include $1B SEC Registration and Reserve Expansion
Tron (TRX) future plans took shape with a $1 billion shelf registration filed with the U.S. SEC. This move doesn’t guarantee immediate capital raising, but it gives Tron the option to issue securities as needed, based on market timing.

A key component of this strategy is Tron’s expansion of its Treasury Reserve Policy, which already holds 365 million TRX. The firm treats TRX as a long-term asset with multiple use cases, such as staking and yield-generating mechanisms. This aligns with Tron’s existing business, which includes licensing revenue from branded physical goods across the entertainment sector.

The filing signals intent, not just compliance. It reflects a broader goal to maintain flexibility and financial leverage in changing conditions.

BlockDAG’s 10 BTC Auction Draws Buyers as $365.5M Presale Accelerates
While other projects are building for the future, BlockDAG is capitalizing on the present. The newly launched 10 BTC Auction rewards all BDAG coin purchases made before the August 11 GLOBAL LAUNCH release, based on total spending. There are no random winners, allocation is proportional. Buyers who contribute more receive a bigger portion of the Bitcoin pool.

Results will be announced on August 15, ensuring a transparent process. The auction incentivizes real support, making participation more meaningful than standard presale entry.

Meanwhile, BlockDAG’s presale is one of the biggest in 2025 so far. With $365.5 million raised and over 24.7 billion coins sold, the project has moved through 29 batches, climbing from $0.001 to $0.0276. Yet, a temporary $0.0016 rate is still available, offering a rare discount before pricing increases post-launch.

Even ahead of the launch, BDAG buyers are engaging with its platform. The live dashboard replicates trading conditions, with buy, sell, charting, and order book tools. This helps users test market functionality and builds familiarity before BDAG hits public exchanges.

These developments have led some analysts to predict a future price target as high as $5, driving attention from anyone considering which crypto will explode next.

Concluding Thoughts
The current Avax (AVAX) price analysis suggests a potential cool-off as it nears technical resistance, while Tron (TRX) future plans reveal a thoughtful long-term strategy with flexible capital deployment. Both are important moves, but neither offers the immediate market presence BlockDAG currently enjoys.

With its limited-time $0.0016 entry price, live trading tools, confirmed auction rewards, and more than $365.5 million raised, BlockDAG is already achieving milestones most projects aim for post-launch.

For traders and buyers evaluating which crypto will explode, BlockDAG’s momentum, pricing, and infrastructure offer a strong case for near-term and long-term upside.

Presale: https://purchase.blockdag.network
Website: https://blockdag.network
Telegram: https://t.me/blockDAGnetworkOfficial
Discord: https://discord.gg/Q7BxghMVyu

References:

[1] https://www.barchart.com/story/news/34036173/from-theme-parks-to-tron-this-company-wants-to-be-the-microstrategy-of-trx
[2] https://thecoinrise.com/tron-sets-1b-shelf-in-motion-avax-slows-at-30-blockdag-gains-momentum-with-live-tools-10-btc-auction/
[3] https://www.tradingview.com/news/zacks:628a38174094b:0-parks-streaming-drive-disney-s-q3-results-time-to-buy-the-stock/