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Tron founder Justin Sun has declared his intention to invest $100 million in the memecoin project TRUMP, which is named after former US President Donald Trump. This substantial investment is designed to support the development of the TRUMP token on the
chain and to promote greater cross-ecosystem cryptocurrency adoption. Sun made this announcement through a post on X (formerly Twitter), highlighting the strategic significance of this decision. "We are committed to the $100 million acquisition of TRUMP! TRUMP and TRON together are the future of crypto. This move reflects our belief in growing the crypto ecosystem by working with communities like GetTrumpMemes," Sun stated.The integration of the TRUMP memecoin into the TRON network was announced by the Tron DAO earlier this year. This development is part of a broader strategy to enhance the utility and reach of the TRUMP token within the TRON ecosystem. Sun's involvement with the TRUMP token is not new; he has been a prominent supporter and investor in the project. Prior to a gala dinner attended by Donald Trump, Sun revealed that he held approximately $19 million worth of TRUMP tokens, making him the largest investor in the market at that time.
Sun's relationship with Trump extends beyond the TRUMP token. Shortly after Trump's election in November 2024, Sun invested $30 million in World Liberty Financial, another crypto project named after the president. Trump's sons are involved as “ambassadors” in this project. Sun later increased his investment to $75 million and was appointed as an advisor to the project. In January, World Liberty Financial purchased millions of dollars in TRON's native token, TRX, further solidifying the connection between the two entities.
This strategic investment by Sun underscores his commitment to expanding the TRON ecosystem and his belief in the potential of memecoins. By investing in the TRUMP token, Sun aims to leverage the popularity and community support behind the project to drive broader adoption of cryptocurrencies. This move is also likely to attract more attention to the TRON network, potentially leading to increased collaboration and innovation within the crypto space.

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