Tron Inc. Completes Rebranding From SRM Entertainment, Holds 365 Million TRX

SRM Entertainment, once renowned for its Disney-themed souvenirs, has completed a remarkable transformation. The company has rebranded as Tron Inc. and switched its Nasdaq ticker to “TRON,” effective from July 17. This shift marks a transition from a niche toy supplier to a publicly traded crypto treasury giant. Based in Florida, Tron Inc. has realigned its public image with its new strategy of stockpiling and managing TRX, the native token of the TRON blockchain. With over 365 million TRX on its balance sheet, Tron Inc. now holds the title of the largest publicly traded corporate holder of the asset.

The implications of this transition are multifaceted. For a company that once manufactured theme park trinkets, the leap into the high-stakes world of crypto finance is both audacious and unprecedented. The question now is whether Wall Street will view this as a visionary move or a speculative gamble disguised as innovation. The company's legacy, which includes partnerships with major entertainment venues, remains on paper. However, its public face and financial orientation have shifted almost entirely to crypto, beginning with a $210 million reverse merger deal involving Justin Sun’s TRON and accelerating as SRM began stockpiling TRX tokens.

Tron Inc. is clear about its long-term ambitions. According to Rich Miller, CEO, “This transition marks a pivotal moment in our corporate strategy to enhance long-term value through Tron treasury management. We believe that TRX will continue to play a critical role in building the next generation global payment rail and a more inclusive financial infrastructure with 24/7 low cost and fast transaction capability.”

Beyond the balance sheet, Tron Inc.’s backstory is entangled with political intrigue. The reverse merger was facilitated by Dominari Securities, a firm with deep ties to the Trump family. Given Justin Sun’s recent investments in Trump-aligned ventures, the optics have fueled speculation about whether this deal is about blockchain adoption or backroom alliances.