Trivago Welcomes Crypto Travel: Integration with Travala Boosts Mainstream Adoption

Trivago, a leading global hotel and accommodation search platform, has integrated its services with Travala, a crypto-friendly travel booking service. This integration will enable millions of Trivago users to explore, compare, and book properties from Travala's extensive inventory of over 2.2 million properties across 230 countries. Notably, Travala supports payments in over 100 cryptocurrencies, including bitcoin, ether, BNB, and its native token, AVA.

This integration follows Travala's previous collaborations with Skyscanner and KAYAK, making it visible alongside major travel agencies like Expedia and Booking.com. Travala CEO Juan Otero expressed that adding Travala to Trivago boosts the crypto ecosystem by increasing crypto transactions for real-world services, given the billions of daily searches on travel metasearch engines.

Trivago's integration with Travala is a significant step towards mainstream adoption of cryptocurrencies in the travel industry. By offering a wide range of cryptocurrencies as payment options, Travala caters to the growing number of crypto users seeking to utilize their digital assets for real-world purchases. This collaboration also expands Travala's reach, exposing its services to Trivago's vast user base.

The integration comes at a time when the travel industry is increasingly embracing blockchain technology and cryptocurrencies. Travala's unique value proposition, combining a vast inventory of properties with crypto-friendly payment options, positions it well to capitalize on this trend. As more travelers seek to use cryptocurrencies for their bookings, Travala's partnership with Trivago is likely to drive growth and adoption in the crypto travel sector.