Trivago & Travala: Crypto Payments for 2.2M Hotels Worldwide
Trivago, a leading global travel search engine, has teamed up with Travala, a pioneering crypto-focused travel booking platform, to offer crypto payments for over 2.2 million hotels worldwide. This strategic partnership aims to provide trivago users with access to a broader range of accommodations and payment options, including popular cryptocurrencies like Bitcoin, Ethereum, and Travala's native AVA token.
Timo Itterbeck, who oversees Account Management for APAC, LATAM, and Spain at trivago, sees this collaboration as a way to enhance the range of hotels and accommodations available to travelers on their platform while providing a comprehensive overview of Travala's offerings. "At trivago, our goal is to offer travelers the most thorough overview of all available accommodation options," said Itterbeck. "By incorporating Travala, we're expanding our customers’ choices while enhancing their ability to book with emerging payment methods such as cryptocurrencies."
Starting now, trivago users will gain access to 2.2 million additional properties listed on Travala, which will redirect customers to the crypto-centered travel app upon selection. Travala provides a booking service spanning 2,200,000+ properties in 230 countries, alongside 400,000+ activities and 600+ airlines worldwide. The company promotes cryptocurrency adoption, accepting over 100 leading digital currencies in addition to traditional payment methods.
Beyond facilitating crypto payments, Travala offers competitive prices, a best-price guarantee, and a Smart members program that allows users to earn loyalty points for their purchases. Smart Basic members can receive rewards in Bitcoin or AVA, while higher-tier members enjoy further discounts and loyalty benefits for eligible bookings. The rewards system applies to all users, regardless of whether they choose traditional or cryptocurrency payment methods.
Reflecting on the partnership with trivago, Juan Otero, CEO of Travala, emphasized that the integration represents a significant step in promoting crypto adoption globally. "With hundreds of billions of searches conducted daily across travel metasearch engines, adding Travala to trivago isn’t just advantageous for us—it helps strengthen and validate the entire crypto ecosystem by increasing the prevalence of crypto transactions for practical services," Otero added.
This latest development marks a continued progression for the crypto travel platform following recent collaborations with