Trivago & Travala: Crypto Payments for 2.2M Hotels Worldwide

Trivago, a leading global travel search engine, has partnered with Travala, a pioneering travel booking platform that embraces cryptocurrency, to offer crypto payments for over 2.2 million hotels worldwide. This collaboration aims to provide trivago users with access to a broader range of accommodations and the opportunity to earn loyalty points and rewards in cryptocurrency.

The integration enables trivago users worldwide to discover, compare, and book Travala’s properties, which span over 2,200,000 in 230 countries, alongside 400,000+ activities and 600+ airlines worldwide. Travala accepts over 100 leading digital currencies, including Bitcoin, Ethereum, Solana, Dogecoin, and its native travel loyalty token, AVA.

Timo Itterbeck, who oversees Account Management for APAC, LATAM, and Spain at trivago, sees this strategic partnership as a way to enhance the range of hotels and accommodations available to travelers on their platform while providing a “comprehensive overview” of Travala’s offerings. Starting now, trivago users will gain access to 2.2 million additional properties listed on Travala, which will redirect customers to the crypto-centered travel app upon selection.

Beyond facilitating crypto payments, Travala offers competitive prices, a best-price guarantee, and a Smart members program that allows users to earn loyalty points for their purchases. Smart Basic members can receive rewards in Bitcoin or AVA, while higher-tier members enjoy further discounts and loyalty benefits for eligible bookings. The rewards system applies to all users, regardless of whether they choose traditional or cryptocurrency payment methods.

Reflecting on the partnership with trivago, Juan Otero, CEO of Travala, emphasized that the integration represents a “significant step in promoting crypto adoption globally,” as it allows millions of users to incorporate digital currencies into their everyday transactions. This latest development marks a continued progression for the crypto travel platform following recent collaborations with major travel companies and search engines like KAYAK and Skyscanner.

These integrations have contributed to the company’s growth into a multi-million dollar enterprise, with reports from its 2024 financials indicating that it achieved nearly doubling its earnings from the previous year. Notably, 78% of all bookings on Travala in 202